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Hard Rock International | Company Profile

12/26/2025

Contact Information

👤
Hard Rock International
🏢
Hard Rock International
📍
5701 Stirling Road, Davie, FL 33314, US

Industry & Market

Primary Industry
hospitality
All Industries
hospitalityrestaurantsevents services
Location
Davie, Florida, United States

Company Metrics

👥Total Employees
722
⚙️Engineering
36
💼Sales Team
194
📈Marketing
128
📅Founded
1971
💰Revenue
7.2B
Alexa Ranking#539753

Funding Information

Annual Revenue
$7,200,000,000
Publicly traded company

Headcount Distribution

Total Employees
722
Departments
19

By Department

Department Breakdown

Sales
Operations
Marketing
Finance
Engineering
Support
Others

Technology Stack

Analytics & Tracking

Demandware AnalyticsGoogle AnalyticsGoogle Tag ManagerYahoo Analytics

Social & Marketing

Adobe Marketing CloudFacebook Custom AudiencesFacebook Like ButtonFacebook Login (Connect)Facebook WidgetGoogle AdWords ConversionGoogle Dynamic RemarketingLinkedin Marketing Solutions

Development

Bootstrap Framework

Video & Media

VimeoYouTube

Email & Communication

Outlook
Total: 80 technologies

Keywords & Focus Areas

restaurantshotelscasinoslive musichospitalityretailmusic eventsrestaurantmusic and cultureevent managementcasinomusic memorabilia licensingindependent brandworldwide venuesrare photographslive entertainmentautographed guitarsmusic memorabilia retailmusic memorabilia provenance documentationentertainment industry+10 more
30 total keywords

Hard Rock International

Overview

Founded in 1971 in London, this prominent entertainment and hospitality company began with the iconic Hard Rock Cafe, famed for its vibrant rock and roll memorabilia and themed dining. Having expanded into more than 74 countries, it now operates a network of 172 cafes and bars, 37 hotels, and 4 casinos, establishing a global reputation for creative hospitality and live entertainment.

The cafes deliver a classic American dining experience accompanied by the energy of rock music, while its hotels and casinos offer luxury, gaming, and curated music amenities. A key distinction is its stewardship of the world's largest rock and roll memorabilia collection, which adds cultural depth for visitors. The company regularly hosts live music events and supports health and wellness worldwide through the Hard Rock Heals Foundation, intertwining philanthropy with its entertainment mission.

Basic Information

Industry hospitality
Founded 1971
Revenue $7.2B
Headquarters 5701 Stirling Road, Davie, FL 33314, United States
Languages English
Parent Organization Seminole Tribe of Florida
Alexa Ranking 539,753

Contact Details

Key Focus Areas & Initiatives

  • Restaurants
  • Hotels
  • Casinos
  • Live music
  • Hospitality services
  • Retail merchandise
  • Music events
  • Event management
  • Live entertainment
  • Rock and roll memorabilia
  • Music memorabilia authentication and licensing
  • Music memorabilia exhibitions, curation, and investment
  • Music and culture promotion
  • Casino operations
  • Themed hospitality experiences
  • Music-inspired branding
  • Music artist collaborations
  • Global brand expansion
  • Customer engagement and loyalty programs
  • Digital marketing and e-commerce
  • Philanthropy: Hard Rock Heals Foundation

Technologies Used

  • ASP.NET
  • AdRoll
  • Adara
  • Adform
  • Adition Technologies - Advertisers
  • Adobe Marketing Cloud
  • Adobe Media Optimizer
  • AppNexus
  • Atlassian Cloud
  • Backbone JS Library
  • Bing Ads
  • Bootstrap Framework
  • Cedexis Radar
  • CloudFlare Hosting
  • Cloudflare DNS
  • Cornerstone On Demand
  • Criteo
  • Demandware
  • Demandware Analytics
  • DoubleClick
  • DoubleClick Conversion
  • DoubleClick Floodlight
  • Eventbrite
  • Eveve
  • ExactTarget
  • Facebook Custom Audiences
  • Facebook Like Button
  • Facebook Login (Connect)
  • Facebook Widget
  • Google AdWords Conversion
  • Google Analytics
  • Google Dynamic Remarketing
  • Google Font API
  • Google Maps
  • Google Maps (Non Paid Users)
  • Google Play
  • Google Tag Manager
  • Hotjar
  • Linkedin Marketing Solutions
  • LiveChat
  • Magento
  • MediaMath
  • Microsoft Office 365
  • Microsoft Sharepoint
  • Mobile Friendly
  • Omniture (Adobe)
  • OneTrust
  • Outlook
  • Paypal
  • Pixlee
  • Quantcast
  • RTB House
  • Reach Local
  • RocketFuel
  • Ruxit
  • Salesforce
  • Simpli.fi
  • SiteCore
  • Sojern
  • Stripe
  • SynXis (Sabre Hospitality)
  • Taboola
  • Teads
  • Tealium
  • The Trade Desk
  • TribalFusion
  • Twitter Advertising
  • Typekit
  • Upsellit
  • Varnish
  • Vimeo
  • Visual Website Optimizer
  • Yahoo Ad Manager Plus
  • Yahoo Analytics
  • YouTube
  • Zemanta
  • Zopim
  • iCIMS
  • iGoDigital
  • reCAPTCHA

Affiliated Organizations & Regional Branches

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