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Gumtree Group | Company Profile

9/25/2025

Gumtree Group

Overview

Gumtree Group is a leading Australian online classifieds company based in Sydney, New South Wales. It connects millions of Australians to buy, sell, and trade a wide variety of goods and services within their local communities. The platform features over two million live listings at any time, covering categories such as cars, jobs, furniture, rentals, and pets. It reaches about one in three Australians each month, facilitating transactions with a gross listing volume exceeding $3 billion monthly.

In 2020, Gumtree partnered with CarsGuide and Autotrader, enhancing its market presence and consumer reach. This collaboration positions the organization as a comprehensive destination for users seeking great deals and unique finds. It emphasizes community building by providing a safe and reliable environment, while also promoting sustainability through the reuse and recycling of goods. Gumtree Group is committed to continuous improvement, leveraging technology and a diverse team to enhance the user experience.

Basic Information

Industry information technology & services
Revenue 66M
Headquarters 343 George St, Sydney, New South Wales, 2000, Australia
Languages English
Alexa Ranking 3607

Contact Details

Key Focus Areas & Initiatives

  • Marketplace user experience
  • Local transaction facilitation
  • Sustainability and circular economy
  • Digital commerce
  • Listing management
  • Payment integration
  • Marketplaces technology
  • Community marketplace and branding
  • Peer-to-peer trading
  • Marketplace security and compliance
  • Mobile app development
  • Multi-category listings
  • Recommerce ecosystem
  • User feedback and engagement
  • User accounts and verification
  • Customer support
  • Transaction fraud prevention
  • Community safety and trust
  • Marketplace analytics and innovation strategies
  • Marketplace sustainability and reliability
  • Community engagement features
  • Digital community building and growth
  • Marketplace expansion and partnerships
  • Platform innovation and updates

Technologies Used

  • Adobe Marketing Cloud
  • Emarsys
  • Gmail
  • Google Apps
  • Microsoft Office 365
  • Salesforce
  • Salesforce Live Agent
  • WP Engine

Affiliated Organizations & Regional Branches

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