Group Marketing Services, Inc.

Overview

Group Marketing Services, Inc. is a wholesale contracted general agency focused on supporting insurance agents in selling benefit products, primarily within the health insurance sector. Established in 1972, it maintains a strong presence in Michigan with offices in Kalamazoo and Grand Rapids, serving clients throughout Michigan, Indiana, Ohio, and beyond.

The agency bridges the gap between insurance carriers and agents by offering a comprehensive suite of health and ancillary insurance products. These include group and individual health benefits—such as PPOs, HMOs, Health Savings Accounts—alongside dental, life, disability, and vision insurance. It also delivers Medicare supplements and plans for individuals under 65, as well as enrollment assistance, benefit analysis, and consulting for large group customers to streamline processes and enhance coverage.

Basic Information

Contact Details

• Phone: +1 866-531-7800
• Website: gmsil.com
• LinkedIn: linkedin.com/company/group-marketing-services-inc-

Key Focus Areas & Initiatives

• Benefit products support
• Benefit product sales support
• Insurance agent support
• Compliance support
• Group and individual health plans
• Self-funded products
• Carrier contracting
• Health insurance products
• Insurance education
• BlueCross BlueShield Illinois contract
• Insurance carrier access
• Health benefits support
• Product proposal preparation
• Medicare and group insurance
• Benefit analysis tools
• Wholesale contracted agency
• Insurance agencies and brokerages
• Risk management
• Agent resources
• Enrollment services
• Employee benefits
• Medicare supplement and advantage
• Health insurance
• B2B
• Consulting
• Services
• Life insurance
• Insurance agencies & brokerages
• Insurance

Technologies Used

• Mobile Friendly
• Outlook
• Squarespace ECommerce
• Typekit

Affiliated Organizations & Regional Branches