GroundTruth | Company Profile - Revenue, Headcount, Tech Stack, Contacts

GroundTruth | Company Profile - Revenue, Headcount, Tech Stack, Contacts

Updated April 27, 2026
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GroundTruth is an advertising technology company based in New York, founded in 2009.

Employees217
Revenue$39.8M
Total Funding139.6M
Alexa Rank# 110858

Industry & Market

Primary Industry
marketing & advertising
Location
New York, New York, United States

Funding Information

Latest Stage
Merger / acquisition
Annual Revenue
$39,800,000

Headcount Distribution

Total Employees
217
Departments
19

By Department

Department Breakdown

Engineering
Operations
Sales
Data Science
Information Technology
Human Resources
Others

Keywords & Focus Areas

mobile location advertisingperformancebased advertisingmobile advertisinglocationbased marketinglocation technologyperformancebased marketinglocation intelligencelocationbased advertisingmobiledatainformation technologyadvertisingconsumer internetinternetadvertising servicesretaillocation data targetinglocation targeting toolsreal-time campaign measurementprogrammatic advertising+10 more
30 total keywords

Overview

GroundTruth is an advertising technology company headquartered in New York, previously known as xAd. Established in 2009, it empowers brands, agencies, small businesses, and non-profits to drive in-store visits and achieve measurable business outcomes through its innovative location-based marketing platforms.

The company offers geo-contextual omnichannel solutions, including a self-serve advertising platform and managed services. Leveraging proprietary mapping technology, third-party mobile location data, and contextual mapping, GroundTruth delivers highly targeted campaigns informed by real-world consumer behavior, processing over 30 billion visits annually. Its workplace culture has received industry recognition, earning three consecutive "Best Places to Work" honors from AdAge.

Key Metrics

Total Employees
XXXX
Total number of employees
Engineering
XX
Number of employees in the engineering department
Sales Team
$XX
Number of employees in the sales department
Marketing
XX
Number of employees in the marketing department
Founded
XXXX
Year the company was founded
Revenue
$XXX,XXX,XXX
Total revenue of the company
Total Funding
$XXX M
Total funding of the company
Market Cap
$XXX,XXX
Market cap of the company

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Contact

Company
GroundTruth
Headquarters
One World Trade Center, 60th Floor, New York, NY 10007, US
Founded
2009
Languages
English, German, Spanish, French, Italian, Chinese, Japanese
Industry
Marketing & Advertising

Technology Stack

Analytics & Tracking

Google Tag Manager

Social & Marketing

Facebook Login (Connect)

Database & Backend

AWS SDK for JavaScriptAWS Trusted AdvisorFastapiPython

Cloud & Infrastructure

AWS Glue Data CatalogAWS SDK for JavaScriptAWS Trusted AdvisorAmazon Web Services (AWS)+2 more

Productivity

Not found

How to sell to GroundTruth

Buyer Teams to Target

Marketing Strategy & Growth

Chief Marketing Officer, Director of Digital Marketing, Growth Marketing Manager, Brand Strategist, Campaign Analytics Lead, Audience Segmentation Specialist

Product Management & Innovation

Vice President of Product, Senior Product Manager, Platform Product Owner, Data Product Manager, UX/UI Designer, Solutions Architect

Engineering & Technology

Chief Technology Officer, Director of Engineering, Lead Software Engineer, DevOps Engineer, Data Scientist, Cloud Infrastructure Manager

Sales & Client Solutions

Vice President of Sales, Enterprise Account Executive, Business Development Manager, Client Success Director, Media Solutions Consultant, Partnerships Manager

What they buy

  • Cloud infrastructure & hosting services
  • Data analytics and business intelligence tools
  • Digital advertising platforms
  • Audience segmentation software
  • Customer relationship management (CRM) systems
  • Marketing automation solutions
  • Data privacy and compliance technologies

Signals to watch

πŸ“† New job postings for data science or engineering rolesπŸš€ Launch of new advertising or analytics productsπŸ’‘ Announced partnerships with marketing agenciesπŸ—ΊοΈ Expansion into new geographic regions or marketsπŸ§‘β€πŸ’Ό Leadership changes in marketing or technology teamsπŸ’° Recent funding, acquisition, or merger activity

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