GroundTruth | Company Profile - Revenue, Headcount, Tech Stack, Contacts
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Funding Information
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Headcount Distribution
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Department Breakdown
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Keywords & Focus Areas
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Overview
GroundTruth is an advertising technology company headquartered in New York, previously known as xAd. Established in 2009, it empowers brands, agencies, small businesses, and non-profits to drive in-store visits and achieve measurable business outcomes through its innovative location-based marketing platforms.
The company offers geo-contextual omnichannel solutions, including a self-serve advertising platform and managed services. Leveraging proprietary mapping technology, third-party mobile location data, and contextual mapping, GroundTruth delivers highly targeted campaigns informed by real-world consumer behavior, processing over 30 billion visits annually. Its workplace culture has received industry recognition, earning three consecutive "Best Places to Work" honors from AdAge.
Key Metrics
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Contact
Technology Stack
Analytics & Tracking
Social & Marketing
Database & Backend
Cloud & Infrastructure
Productivity
How to sell to
Buyer Teams to Target
Marketing Strategy & Growth
Chief Marketing Officer, Director of Digital Marketing, Growth Marketing Manager, Brand Strategist, Campaign Analytics Lead, Audience Segmentation SpecialistProduct Management & Innovation
Vice President of Product, Senior Product Manager, Platform Product Owner, Data Product Manager, UX/UI Designer, Solutions ArchitectEngineering & Technology
Chief Technology Officer, Director of Engineering, Lead Software Engineer, DevOps Engineer, Data Scientist, Cloud Infrastructure ManagerSales & Client Solutions
Vice President of Sales, Enterprise Account Executive, Business Development Manager, Client Success Director, Media Solutions Consultant, Partnerships ManagerWhat they buy
- Cloud infrastructure & hosting services
- Data analytics and business intelligence tools
- Digital advertising platforms
- Audience segmentation software
- Customer relationship management (CRM) systems
- Marketing automation solutions
- Data privacy and compliance technologies
Signals to watch
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