Grifin

Overview

Grifin is a fintech company founded in 2017 that focuses on making investing accessible by integrating it with everyday consumer spending. The company offers a mobile and web app that allows users to invest in fractional shares of companies where they shop. By connecting credit and debit cards, Grifin automatically invests a fixed amount or rounds up purchases into stocks of those companies.

Grifin provides service plans tailored for both casual and active investors, emphasizing personalization and ease of use. The platform enables users to set budgets and customize investment amounts, aiming to help everyday consumers, including those new to investing, close the investment gap. Recent enhancements include an AI chatbot and an app redesign for improved user experience.

Basic Information

Contact Details

• Phone: +1 801-419-0677
• Website: grifin.com
• LinkedIn: linkedin.com/company/grifinapp

Key Focus Areas & Initiatives

• Investing accessible through everyday consumer spending
• Fractional share investing via mobile and web app
• Automatic stock purchases linked to user transactions
• Personalized budgets and investment customization
• Grifin-Go: pay-as-you-go investment service
• Grifin Pro: advanced features for active investors
• AI chatbot integration and app redesign
• Investment education and habit building
• Micro-investing and investment in trusted companies
• Transparent fee structure
• Weekly automatic deposits
• Investment growth tracking and risk control
• Closing the investment gap for everyday consumers

Technologies Used

• Amazon AWS
• Android
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Gmail
• Google Apps
• Google Tag Manager
• Hubspot
• Intercom
• Mobile Friendly
• Remote
• Render
• Reviews
• Typeform
• Webflow

Affiliated Organizations & Regional Branches