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Greenstone Financial Services | Company Profile

11/7/2025

Contact Information

👤
Greenstone Financial Services
🏢
Greenstone Financial Services
📍
50 Norwest Blvd, Sydney, New South Wales 2153, AU

Industry & Market

Primary Industry
insurance
Location
Sydney, New South Wales, Australia

Company Metrics

👥Total Employees
307
⚙️Engineering
65
💼Sales Team
100
📈Marketing
23
📅Founded
2007
💰Revenue
5M

Funding Information

Annual Revenue
$5,000,000
Publicly traded company

Headcount Distribution

Total Employees
307
Departments
19

By Department

Department Breakdown

Sales
Engineering
Support
Marketing
Finance
Media And Commmunication
Others

Technology Stack

Analytics & Tracking

Google Tag Manager

Video & Media

YouTube

Email & Communication

Outlook
Total: 9 technologies

Keywords & Focus Areas

retailbrand partnershipscustomer experienced2ccsr programsmarket expansionoperational efficiencyproduct designtechnologycustomer servicepet insurancemarket segmentationcustomer-centricdata analyticstechnology-drivenanalytics-drivenproduct developmentinclusive workplacesponsorshipsaffinity partnerships+10 more
30 total keywords

Greenstone Financial Services

Overview

Greenstone Financial Services is a prominent company based in Bella Vista, New South Wales, Australia, specializing in the design, marketing, distribution, and administration of personal insurance products. Established in 2007, it has become the largest provider of direct insurance in Australia and New Zealand, offering a diverse range of products including life insurance, funeral insurance, income protection, pet insurance, travel insurance, health insurance, and general insurance.

The company distributes its products through proprietary brands such as Real Insurance and Australian Seniors, as well as affinity brands like Guide Dogs Pet Insurance. It also enhances customer choice with its online comparison platform, Choosi. Committed to affordable and accessible insurance solutions, Greenstone emphasizes outstanding customer service, and actively engages in social responsibility through its Greenstone Giving program, supporting community sponsorships and grants.

Basic Information

Industry insurance
Founded 2007
Revenue 5M
Headquarters 50 Norwest Blvd, Sydney, New South Wales, 2153, Australia
Languages English

Contact Details

Key Focus Areas & Initiatives

  • Retail
  • Brand partnerships
  • Customer experience
  • D2C
  • CSR programs
  • Market expansion
  • Operational efficiency
  • Product design
  • Technology
  • Customer service
  • Pet insurance
  • Market segmentation
  • Customer-centric
  • Data analytics
  • Technology-driven
  • Analytics-driven
  • Product development
  • Inclusive workplace
  • Sponsorships
  • Affinity partnerships
  • Life insurance
  • Direct insurance
  • Customer engagement
  • Insurance products
  • Innovative insurance
  • Community engagement
  • Personal insurance
  • Travel insurance
  • E-commerce
  • Funeral insurance
  • Risk management
  • B2C
  • Insurance agencies and brokerages
  • Market leadership
  • Insurance solutions
  • Proprietary brands
  • Health insurance
  • Employee benefits
  • Direct-to-consumer
  • Awards and recognition
  • Community grants
  • Financial services
  • Services
  • Market growth
  • Affordable insurance
  • Insurance
  • Digital marketing
  • Market research
  • Financial solutions
  • Home insurance
  • Car insurance
  • Income protection insurance
  • Insurance services
  • Technology solutions
  • Corporate social responsibility
  • Diversity and inclusion
  • Sponsorship programs
  • Grants program
  • Partnerships
  • Insurance distribution
  • Compliance solutions
  • Quality assurance
  • Customer operations
  • Award-winning insurance
  • Insurance coverage
  • Insurance policy
  • Trusted partners
  • Insurance underwriting
  • Customer satisfaction
  • Insurance accessibility
  • Insurance innovation
  • Financial protection
  • Insurance solutions provider
  • Northern hemisphere expansion
  • Australian market
  • New Zealand market
  • Canadian market
  • International insurance
  • Insurance brand recognition
  • SaaS
  • Finance
  • Distribution
  • Consumer internet
  • Consumers
  • Internet
  • Information technology & services
  • Insurance agencies & brokerages
  • Marketing & advertising
  • Computer software

Technologies Used

  • AI
  • Amazon SES
  • Google Tag Manager
  • Microsoft Office 365
  • Mimecast
  • Mobile Friendly
  • Outlook
  • Route 53
  • YouTube

Affiliated Organizations & Regional Branches

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