Grassroots Grocery

Overview

Grassroots Grocery is a nonprofit organization focused on food justice, providing dignified access to fresh food for communities in need, particularly in New York City neighborhoods like the Bronx and Harlem. Founded by Dan Zauderer, the organization operates a unique model that mobilizes volunteers and community partnerships to deliver fresh, healthy food directly to those facing barriers to traditional food pantries.

The organization runs two main programs: Community Refrigerators, which are local fridges offering easy access to fresh food, and Rapid Rescue, a volunteer-driven network that rescues and distributes groceries to community members. Grassroots Grocery serves over 1,200 families weekly and has distributed millions of pounds of fresh produce, emphasizing joy, dignity, and human connection in its mission. With a strong volunteer base and numerous community-led distribution sites, it is dedicated to supporting families and individuals experiencing food insecurity.

Basic Information

Contact Details

• Website: grassrootsgrocery.org
• LinkedIn: linkedin.com/company/grassrootsgrocery

Key Focus Areas & Initiatives

• Food justice
• Dignified food access
• Community food sovereignty
• Community partnerships
• Volunteer-driven food delivery
• Community refrigerators
• Rapid Rescue program
• Fresh produce distribution
• Community engagement
• Food access equity
• Neighborhood food programs
• Food recovery
• Food equity initiatives
• Local food rescue
• Community-led food justice
• Hyper-local food sites
• Community food hubs
• Food access solutions
• Community empowerment
• Food insecurity support

Technologies Used

• DoubleClick
• DoubleClick Conversion
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Gmail
• Google AdWords Conversion
• Google Apps
• Google Dynamic Remarketing
• Google Tag Manager
• Hubspot
• Mobile Friendly
• NSOne
• Remote
• Squarespace ECommerce
• Typekit
• Vimeo
• YouTube