goop | Company Profile - Revenue, Headcount, Tech Stack, Contacts
Industry & Market
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Funding Information
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Headcount Distribution
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Department Breakdown
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Keywords & Focus Areas
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Overview
Founded in 2008 by Gwyneth Paltrow, this lifestyle and wellness brand began as a weekly email newsletter, offering personal recommendations on food, travel, and wellness. It has since evolved into a multi-channel e-commerce platform valued at approximately $250 million by 2019, expanding far beyond its initial content roots.
The company emphasizes high-quality, nontoxic, and organic products, including vitamins, detox powders, and exclusive skincare lines co-developed with leading beauty brands. Its offerings also span clothing, housewares, luxury wellness items, and lifestyle content such as recipes and travel guides. The brand engages audiences through newsletters, blog posts, social channels, podcasts, events, and media ventures like a print magazine and a Netflix series focused on holistic health.
Key Metrics
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Contact
Technology Stack
Analytics & Tracking
Social & Marketing
Database & Backend
Cloud & Infrastructure
Productivity
How to sell to
Buyer Teams to Target
Marketing & Brand Strategy
VP of Marketing, Director of Brand Strategy, Social Media Manager, Head of Content Marketing, Influencer Partnerships Manager, CRM & Retention SpecialistDigital & E-Commerce Operations
Chief Digital Officer, Head of E-Commerce, Product Manager (E-Commerce), Director of Data & Analytics, Web Optimization Specialist, E-Commerce Operations LeadProduct Development & Merchandising
Head of Product Development, Director of Merchandising, New Product Introduction Manager, Quality Assurance Lead, Product Innovation Manager, Supplier Relations CoordinatorCustomer Experience & Community
Head of Customer Experience, Community Engagement Manager, Customer Support Lead, Loyalty Program Manager, Events Coordinator, Customer Insights AnalystWhat they buy
- E-commerce platforms and digital retail solutions
- Email marketing and CRM tools
- Cloud hosting and website performance services
- Payment processing platforms
- Customer service and helpdesk software
- Analytics and tracking solutions
- Content management and editorial tools
Signals to watch
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