General Mills

Overview

General Mills, Inc. is a prominent global food company with a history that began in 1866 when Cadwallader Washburn opened a flour mill in Minneapolis, Minnesota. Officially incorporated in 1928, the company has established itself as a leader in flour milling and cereal production. Headquartered in Golden Valley, Minnesota, it is recognized for its innovative approach to food processing and marketing.

The organization offers a wide range of well-known food products, including breakfast cereals like Cheerios and Wheaties, baking mixes such as Gold Medal flour and Betty Crocker cake mixes, and snacks like Nature Valley granola bars. General Mills also produces dairy products, including Yoplait yogurt, and other food items like Green Giant vegetables and Häagen-Dazs ice cream. With a presence in over 90 countries, the company serves various sectors—including foodservice, healthcare, and education—through its extensive portfolio and joint ventures. General Mills is also committed to community engagement through initiatives like the Box Tops for Education program.

Basic Information

Contact Details

• Phone: +1 800-248-7310
• Website: generalmills.com
• LinkedIn: linkedin.com/company/general-mills

Key Focus Areas & Initiatives

• Food production
• Marketing
• Consumer packaged goods
• Food processing
• Retail distribution
• Brand portfolio management
• Sustainability initiatives
• Supply chain management
• Community engagement
• Product innovation
• Social responsibility
• Food safety protocols
• Joint ventures
• Digital marketing
• Health, wellness & fitness
• Corporate social responsibility
• Environmental impact
• Brand loyalty
• Retail channels
• Baking mixes & healthy options
• Plant-based foods
• Market expansion
• Community programs
• Education initiatives
• Quality ingredients
• Packaging innovation

Technologies Used

• Adobe Media Optimizer
• Angular JS v1
• Atlassian Cloud
• Bootstrap Framework
• BugHerd
• Cedexis Radar
• Cornerstone On Demand
• DoubleClick
• DoubleClick Conversion
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Google AdWords Conversion
• Google Analytics
• Google Dynamic Remarketing
• Google Font API
• Google Tag Manager
• Highcharts JS Library
• Linkedin Marketing Solutions
• Microsoft Application Insights
• Microsoft Azure Hosting
• Mobile Friendly
• MongoDB
• Multilingual
• New Relic
• ON24
• OneTrust
• Outlook
• Remote
• Salesforce
• Salesforce Live Agent
• Salesforce Service Cloud
• ShareThis
• Stripe
• Typekit
• Vimeo
• WP Engine
• Wistia
• WordPress.org
• Workday
• YouTube
• iCIMS

Affiliated Organizations & Regional Branches

• Blue Buffalo
• GENERAL MILLS VENTAS DE MÉXICO
• Edgard & Cooper | B Corp
• Yoki Alimentos S.A.
• General Mills India
• General Mills Inc (France)
• Annie's Inc.
• General Mills Foodservice
• General Mills U.K. Limited
• 通用磨坊(中国)投资有限公司
• TNT Crust
• Laticinios Carolina
• Humm Foods, Inc.
• 301 INC
• Farmhouse Foods, Inc
• Cascadian Farm Stand
• General Mills Inc (Spain)
• Fera Pets
• General Mills Brasil Alimentos Ltda.