G2

Overview

Based in Chicago, G2 operates the world's largest peer-to-peer software review marketplace. Founded in 2012, it focuses on aggregating authentic user reviews to assist professionals in making informed technology decisions. The platform enables millions of users, including employees from Fortune 500 companies, to discover, review, and manage the software they need.

G2 offers a peer-to-peer review platform where users can submit verified reviews of software products. The G2 Grid® ranks software into four quadrants based on user feedback and market presence, while G2.ai provides personalized software recommendations using AI. Additionally, the company supports software vendors with services that leverage customer reviews to enhance credibility and target potential buyers, serving a diverse audience across various industries.

Basic Information

Contact Details

• Phone: +1 847-748-7559
• Website: g2.com
• LinkedIn: linkedin.com/company/g2dotcom

Key Focus Areas & Initiatives

• Business software reviews
• Technology research
• User-generated peer reviews
• Software comparison
• B2B software marketplace
• Authentication and verification of reviews
• Review transparency policies and moderation
• Market trend and intelligence reports
• Review collection strategies and automation
• Buyer intent data and analytics
• Enterprise software discovery
• Marketing automation software reviews
• Product ranking algorithms and scoring system
• Customer feedback analysis
• Vendor profile management and reputation enhancement
• Market positioning and insights
• SaaS product evaluation and comparison
• E-commerce platforms research
• Lead generation tools
• AI-powered software recommendations (G2.ai)

Technologies Used

• AI
• Afterpay
• Android
• Atlassian Cloud
• Circle
• CloudFlare Hosting
• Cloudflare DNS
• Digital Ocean Spaces
• Drift
• Gmail
• Google Apps
• Greenhouse.io
• Hubspot
• Marketo
• Microsoft Office 365
• Rackspace MailGun
• React Redux
• Remote
• Reviews
• Salesforce
• Salesforce Service Cloud
• The Trade Desk
• UptimeRobot
• Zendesk

Affiliated Organizations & Regional Branches

• Siftery (acquired by G2)