G2

Overview

Based in Chicago, G2 operates the world's largest peer-to-peer software review marketplace. Founded in 2012, it focuses on aggregating authentic user reviews to assist professionals in making informed technology decisions. The platform enables millions of users, including employees from Fortune 500 companies, to discover, review, and manage the software they need.

G2 offers a peer-to-peer review platform where users can submit verified reviews of software products. The G2 Grid® ranks software into four quadrants based on user feedback and market presence, while G2.ai provides personalized software recommendations using AI. Additionally, the company supports software vendors with services that leverage customer reviews to enhance credibility and target potential buyers, serving a diverse audience across various industries.

Basic Information

Industry	information technology & services
Founded	2012
Revenue	113M
Headquarters	100 S Wacker Dr, Suite 600, Chicago, IL 60606, United States
Alexa Ranking	2879

Contact Details

Key Focus Areas & Initiatives

Business software reviews
Technology research
User-generated peer reviews
Software comparison
B2B software marketplace
Authentication and verification of reviews
Review transparency policies and moderation
Market trend and intelligence reports
Review collection strategies and automation
Buyer intent data and analytics
Enterprise software discovery
Marketing automation software reviews
Product ranking algorithms and scoring system
Customer feedback analysis
Vendor profile management and reputation enhancement
Market positioning and insights
SaaS product evaluation and comparison
E-commerce platforms research
Lead generation tools
AI-powered software recommendations (G2.ai)

Technologies Used

AI
Afterpay
Android
Atlassian Cloud
Circle
CloudFlare Hosting
Cloudflare DNS
Digital Ocean Spaces
Drift
Gmail
Google Apps
Greenhouse.io
Hubspot
Marketo
Microsoft Office 365
Rackspace MailGun
React Redux
Remote
Reviews
Salesforce
Salesforce Service Cloud
The Trade Desk
UptimeRobot
Zendesk

Affiliated Organizations & Regional Branches

Siftery (acquired by G2)

G2 | Company Profile

G2