Fullcast

Overview

Fullcast is a Revenue Operations software company based in Salt Lake City, Utah. Founded in 2016, it offers an AI-native Go-to-Market Cloud platform designed to streamline sales planning, execution, and performance management. The platform is primarily available as a Salesforce managed package and aims to eliminate fragmentation across CRM, operations, and teams.

The Fullcast platform includes core modules for territory management, quota management, and capacity planning, along with advanced intelligence and analytics features. It provides accurate forecasting, performance analytics, and dynamic seller compensation. Its AI capabilities enhance research, engagement, and data governance, ensuring compliance and security. Designed for enterprise-scale use, it delivers significant improvements in planning speed, quota attainment, and forecasting accuracy. Co-founded by Bala Balabaskaran, who has extensive industry experience, Fullcast has raised $38.1 million and serves large enterprises through strategic partnerships, seeking to empower RevOps leaders by connecting strategy with execution for predictable growth.

Basic Information

Contact Details

• LinkedIn: linkedin.com/company/fullcast-ai

Key Focus Areas & Initiatives

• sales planning
• sales operations
• go to market planning
• salesforce
• crm
• capacity modeling
• data cleaning
• performance tracking
• territory carving
• data visualization
• forecasting
• crm migration
• revops
• revenue operations
• territory planning
• commissions
• incentive compensation planning
• software development
• sales
• enterprise software
• enterprises
• computer software
• information technology & services
• b2b

Technologies Used

• Gmail
• Google Apps
• Microsoft Office 365
• Route 53
• Salesforce
• Sendgrid
• Zendesk

Affiliated Organizations & Regional Branches

• Ebsta (now part of Fullcast)