Fnatic

Overview

Fnatic is a prominent European esports organization founded in 2004 by Sam and Anne Mathews. Headquartered in London, it has established itself as one of the most successful brands in esports, known for its competitive gaming teams and achievements in various game titles, including Counter-Strike, League of Legends, and Dota.

The company operates globally, focusing on professional esports teams, gaming gear development, and merchandise. It has created award-winning gaming equipment, including mice, keyboards, and headsets, and offers a range of branded apparel to engage its fan community. Additionally, it produces esports-related content and collaborates with brands like GUCCI to merge gaming with fashion and culture. With a commitment to scouting and developing talent, the organization continues to influence the esports landscape while expanding its global presence.

Basic Information

Contact Details

• Website: fnatic.com
• LinkedIn: linkedin.com/company/fnatic

Key Focus Areas & Initiatives

• Professional gaming
• Marketing
• Ecommerce
• Computer hardware
• Apparel
• Events
• Content
• Entertainment
• Esports
• Sports
• Consumer electronics
• Video games
• Video streaming
• Hardware
• Information technology
• Consumer internet
• Global esports
• Gaming gear development
• Fan rewards
• Gaming innovation
• Sports performance
• Gaming lifestyle branding
• Gaming communities
• Collaborations with brands
• Fan engagement strategies
• Player development
• Gaming merchandise

Technologies Used

• AI
• Adobe Media Optimizer
• Cedexis Radar
• Cloudflare DNS
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Gmail
• Google Analytics
• Google Apps
• Google Tag Manager
• KISSmetrics
• Lever
• Mapbox
• Microsoft Office 365
• Mobile Friendly
• Paypal
• Postmark
• Remote
• Sendgrid
• Shopify
• Stripe
• Twitter Advertising
• Typeform
• Vimeo
• YouTube
• reCAPTCHA

Affiliated Organizations & Regional Branches