FCTRY LAb

Overview

FCTRY LAb is a sneaker studio and prototyping lab based in Los Angeles, specializing in innovative footwear design, development, and manufacturing. The company supports creators in entertainment, sports, and business sectors by providing a comprehensive platform to build and launch unique footwear brands.

Services span from a design studio that transforms concepts into detailed blueprints to a prototyping lab exploring new materials and shapes. Their capabilities include small batch and larger scale manufacturing, content and marketing services, e-commerce infrastructure, and a venture incubator for creator partnerships. Founded by Omar Bailey, FCTRY LAb empowers minority designers and challenges traditional paradigms of footwear design, with collaborations reaching clients such as Lady Gaga, Jay-Z, and YEEZY-Adidas.

Basic Information

Contact Details

• Website: fctrylab.com
• LinkedIn: linkedin.com/company/fctry-lab

Key Focus Areas & Initiatives

• Footwear design
• Footwear development
• Footwear prototyping
• Prototype engineering
• Sneaker incubator
• 3D printing
• Performance shoe innovation
• Creator partnerships
• Performance shoe manufacturing
• Small batch manufacturing
• Artisanal shoe manufacturing
• Brand collaboration
• Digital shoe blueprint
• E-commerce infrastructure
• Content creation
• Design services
• Performance testing
• Wearable shoes
• Performance footwear
• Innovation lab
• Biomechanics engineering

Technologies Used

• Adobe Media Optimizer
• Cedexis Radar
• Clicky
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Google Font API
• Google Tag Manager
• Hotjar
• Klaviyo
• Mobile Friendly
• Remote
• Shopify
• Shopify Plus
• Vimeo

Affiliated Organizations & Regional Branches