Fanatics | Company Profile - Revenue, Headcount, Tech Stack, Contacts
Fanatics, Inc.
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Overview
Fanatics, Inc. is a global digital sports platform founded in 1995 in Jacksonville, Florida. The company transformed from a traditional brick-and-mortar store into a wide-reaching sports ecosystem and has been led by Michael Rubin since 2011. With a valuation exceeding $31 billion, it connects over 100 million fans through various divisions including commerce, collectibles, and betting & gaming.
Fanatics Commerce specializes in officially licensed sports apparel and merchandise, strengthened through strategic acquisitions. Fanatics Collectibles emphasizes trading cards and holds exclusive rights for major sports leagues. The Betting & Gaming segment includes retail sportsbooks. Across all divisions, Fanatics leverages technology and exclusive licensing agreements with sports leagues to deepen fan engagement and expand its offerings.
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