E*TRADE from Morgan Stanley | Company Profile - Revenue, Headcount, Tech Stack, Contacts

E*TRADE from Morgan Stanley | Company Profile - Revenue, Headcount, Tech Stack, Contacts

Updated April 24, 2026
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E*TRADE from Morgan Stanley is an investment brokerage and electronic trading platform that caters to investors of all levels, from beginners to experienced traders.

Employees2303
Revenue$2.9B
Alexa Rank# 1527

Industry & Market

Primary Industry
financial services
Location
Sandy, Utah, United States
Public Trading
NASDAQ: ETFC

Funding Information

Annual Revenue
$2,900,000,000
Publicly traded company

Headcount Distribution

Total Employees
2,303
Departments
19

By Department

Department Breakdown

Engineering
Finance
Consulting
Education
Operations
Sales
Others

Keywords & Focus Areas

online stock broking & retail bankingonline stock brokingretail bankingfinanceretirement planningmargin tradingtax-efficient portfoliostax-efficient investingd2cfinancial advisorinvestment analyticssecurities tradingfinancial technology infrastructureinstitutional channelsbankingfinancial technologyoptionswealth solutionsstop ordersaccount management+10 more
30 total keywords

Overview

E*TRADE from Morgan Stanley is an investment brokerage and electronic trading platform that caters to investors of all levels, from beginners to experienced traders. Founded in 1982 and acquired by Morgan Stanley in 2020, it operates as a subsidiary within Morgan Stanley Wealth Management. The company is a regulated FINRA member and offers protection for securities customers through the Securities Investor Protection Corporation (SIPC).

The platform provides a range of trading and investment products, including $0 commissions for online trades of US-listed stocks, ETFs, mutual funds, and options. It features advanced research tools, real-time market news, and exclusive insights from Morgan Stanley. E*TRADE also offers banking services such as FDIC-insured checking and savings accounts, credit cards, and mortgage loans. With a variety of account types available, it supports individual, joint, retirement, and managed portfolio accounts for diverse investor needs.

Key Metrics

Total Employees
XXXX
Total number of employees
Engineering
XX
Number of employees in the engineering department
Sales Team
$XX
Number of employees in the sales department
Marketing
XX
Number of employees in the marketing department
Founded
XXXX
Year the company was founded
Revenue
$XXX,XXX,XXX
Total revenue of the company
Total Funding
$XXX M
Total funding of the company
Market Cap
$XXX,XXX
Market cap of the company

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Contact

Company
E*TRADE from Morgan Stanley
Headquarters
200 W Civic Center Dr, Sandy, UT 84070, US
Founded
1982
Industry
Financial Services

Technology Stack

Analytics & Tracking

Not found

Social & Marketing

Adobe Marketing CloudGoogle AdWords Conversion

Database & Backend

Ruby On Rails

Cloud & Infrastructure

Adobe Marketing Cloud

Productivity

Not found

How to sell to E*TRADE from Morgan Stanley

Buyer Teams to Target

Engineering & Technology

Head of Engineering, Principal Software Architect, Infrastructure Manager, DevOps Lead, Director of Information Security, Software Development Manager

Product Management & Analytics

Director of Product Management, Lead Product Owner, Senior Product Analyst, UX/Product Designer, Digital Strategy Manager, Market Research Lead

Trading & Investment Operations

Director of Trading Operations, Portfolio Manager, Risk Management Lead, Investment Analyst, Head of Brokerage Services, Trading Systems Analyst

Marketing & Customer Acquisition

Chief Marketing Officer, Director of Digital Acquisition, Marketing Analytics Manager, Customer Experience Lead, Brand Campaign Manager, CRM Manager

What they buy

  • Financial markets data feeds & research
  • Cloud infrastructure & hosting services
  • Trading and portfolio management software
  • Cybersecurity tools & threat monitoring
  • Customer engagement and CRM platforms
  • Regulatory compliance & KYC solutions
  • Digital marketing and analytics suites

Signals to watch

πŸ“† New job postings for engineering, product, or trading rolesπŸ’Ό Launch of new trading or banking productsπŸ—£οΈ Increased digital marketing campaigns or brand initiativesπŸ«‚ Key leadership changes in technology, operations, or financeπŸ§‘β€πŸ’» Adoption of new financial technology solutionsπŸ—ΊοΈ Announcements regarding market expansion or new regions served

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