EquiTrust Life Insurance Company | Company Profile
Contact Information
Industry & Market
Company Metrics
Funding Information
Headcount Distribution
By Department
Department Breakdown
Technology Stack
Analytics & Tracking
Development
Email & Communication
Keywords & Focus Areas
EquiTrust Life Insurance Company
Overview
Founded in 1966, this national insurance carrier specializes in annuity and life insurance products, managing over $33 billion in assets and operating across all 50 states and the District of Columbia. Through a network of independent insurance agents, it provides a diverse portfolio of financial solutions, including fixed annuities with competitive rates and innovative hybrid products like The Bridge®, which integrates a fixed index annuity with a long-term care rider.
Its offerings are crafted to deliver tax-deferred growth, long-term care benefits, and financial security for retirees and individuals planning future healthcare needs. Recognized for its financial strength with AM Best and S&P ratings, the company has expanded its market impact under the ownership of Magic Johnson Enterprises since 2015 and supports its community through financial literacy initiatives and charitable giving programs.
Basic Information
| Industry | insurance |
|---|---|
| Founded | 1966 |
| Revenue | $29.8M |
| Headquarters | 222 W Adams St, Chicago, Illinois, United States, 60606 |
| Languages | English |
| Parent Organization | Magic Johnson Enterprises |
Contact Details
- Phone: +1 515-226-6300
- Website: equitrust.com
- LinkedIn: linkedin.com/company/equitrust-life-insurance
Key Focus Areas & Initiatives
- Life insurance & annuities
- Asset management
- Retirement planning
- Wealth accumulation
- Corporate social responsibility
- Fixed annuity
- Insurance ratings
- Fixed income products
- Financial stability
- Product innovation
- Long-term care planning
- Principal protection
- Insurance solutions
- Customer service
- Insurance industry expertise
- Independent distribution
- Market index linked insurance
- Capital adequacy
- Retirement solutions
- Financial literacy & education
- Community involvement
- Financial strength rating
- Risk management
- Client-focused products
- Business development
- Sales and marketing
- Agent network
- Community support initiatives
- Philanthropic contributions
- Corporate governance
- Long-term care hybrid products
Technologies Used
- AI
- ASP.NET
- AngularJS
- Atlassian Cloud
- Bootstrap Framework
- CloudFlare
- CloudFlare Hosting
- Cloudflare DNS
- Google Tag Manager
- Microsoft Office 365
- Mobile Friendly
- Outlook
- Umbraco
Community
