Equativ | Company Profile - Revenue, Headcount, Tech Stack, Contacts
Equativ is a French advertising technology company founded in 2001, previously known as Smart AdServer.
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Overview
This French advertising technology company, founded in 2001 and previously known as Smart AdServer, operates a comprehensive media platform integrating advanced ad tech, consumer research, and data intelligence. Serving advertisers, publishers, and agencies, the platform covers display, video, and connected TV (CTV) channels. With its headquarters in Paris and New York, the organization spans multiple offices worldwide.
Its suite of solutions is tailored for both buy-side and sell-side needs, offering Seller Connect (an integrated ad server and supply-side platform) for publishers, and Buyer Connect (a demand-side platform) for advertisers. Additional tools support curated deals, innovative video formats, and retail media strategies. The organization is built on independence, transparency, and ethical practices, and has demonstrated significant growth, with over $200 million in net recurring revenue and a strong commitment to sustainability through initiatives like GreenPMPs™.
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