Equativ

Overview

This French advertising technology company, founded in 2001 and previously known as Smart AdServer, operates a comprehensive media platform integrating advanced ad tech, consumer research, and data intelligence. Serving advertisers, publishers, and agencies, the platform covers display, video, and connected TV (CTV) channels. With its headquarters in Paris and New York, the organization spans multiple offices worldwide.

Its suite of solutions is tailored for both buy-side and sell-side needs, offering Seller Connect (an integrated ad server and supply-side platform) for publishers, and Buyer Connect (a demand-side platform) for advertisers. Additional tools support curated deals, innovative video formats, and retail media strategies. The organization is built on independence, transparency, and ethical practices, and has demonstrated significant growth, with over $200 million in net recurring revenue and a strong commitment to sustainability through initiatives like GreenPMPs™.

Basic Information

Contact Details

• Phone: +33 1 86 26 76 15
• Website: equativ.com
• LinkedIn: linkedin.com/company/equativ

Key Focus Areas & Initiatives

• Ad serving across display, video, and mobile channels
• Supply-side platform (SSP) and ad server integration for publishers
• Demand-side platform (DSP) for advertisers
• Connected TV (CTV) advertising solutions
• Data intelligence and campaign performance optimization
• Privacy-centric and sustainability-focused advertising initiatives
• Curated deals and media marketplace innovations
• Ad viewability measurement and creative enhancements
• Retail media platform and omnichannel solutions
• Transparency, ethics, and independence in ad tech
• Programmatic buying and sell/buy side technologies
• GreenPMPs™ and sustainability offerings

Technologies Used

• AI
• AMP
• Airflow
• Akamai
• Akamai DNS
• Android
• Apache
• Apache Kafka
• Atlan
• Bootstrap Framework
• Check Point Maestro
• ClickHouse
• Cloudflare DNS
• Connect
• Cornerstone On Demand
• Cross Pixel Media
• DATAflow
• Docker
• GitLab
• Gmail
• Google Apps
• Google Cloud BigQuery
• Google Cloud Platform
• Google Font API
• Google Tag Manager
• Grafana
• IBM Spectrum LSF
• Jira
• LangGraph
• Langchain
• LeafLink
• Lever
• Linkedin Marketing Solutions
• LiveRamp
• Looker
• MailJet
• Microsoft Office 365
• Microsoft PowerPoint
• Mobile Friendly
• NetSuite
• Nginx
• Outreach
• Pardot
• Planview PPM Pro
• Python
• Route 53
• SAP
• SAP Contract Lifecycle Management (CLM)
• SQL
• Salesforce
• Salesforce Live Agent
• Salesforce Service Cloud
• Segment
• Sharethrough
• Slack
• Snowflake
• Tableau
• The Trade Desk
• Tor
• Typekit
• WordPress.org
• dbt
• go+
• mParticle
• reCAPTCHA

Affiliated Organizations & Regional Branches

• LiquidM DSP - a Smart AdServer Company
• DynAdmic - an Equativ Company
• Kamino Retail
• Insideall