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Entropik | Company Profile

11/18/2025

Contact Information

๐Ÿ‘ค
Entropik
๐Ÿข
Entropik
๐Ÿ“
Falls Church, VA 22046, US

Industry & Market

Primary Industry
information technology & services
All Industries
information technology & servicescomputer software
Location
Falls Church, Virginia, United States

Company Metrics

๐Ÿ‘ฅTotal Employees
64
โš™๏ธEngineering
23
๐Ÿ’ผSales Team
10
๐Ÿ“ˆMarketing
4
๐Ÿ“…Founded
2016
๐Ÿ’ฐRevenue
5.7M

Funding Information

Total Funding
$34.3M
Latest Stage
Series b
Annual Revenue
$5,700,000

Headcount Distribution

Total Employees
64
Departments
19

By Department

Department Breakdown

Engineering
Sales
Human Resources
Business Development
Data Science
Marketing
Others

Technology Stack

Analytics & Tracking

Google AnalyticsGoogle Tag Manager

Social & Marketing

Facebook Custom AudiencesFacebook Login (Connect)Facebook WidgetGoogle Dynamic RemarketingLinkedin Marketing Solutions

Development

Bootstrap FrameworkJQuery 2.1.1

Video & Media

VimeoYouTube

Email & Communication

GmailOutlook
Total: 40 technologies

Keywords & Focus Areas

consumer insightsconsumer behaviordeep techuser insightsuser researchartificial intelligenceuser experienceinsights aibehavioural aiemotion aieye trackingattention measurementcreative testinggenerative aicustomer experienceux testingbrand testingsocial mediadeep information technologyconsumer internet+10 more
30 total keywords

Entropik

Overview

Entropik is a technology company specializing in Emotion AI and emotion intelligence SaaS platforms. Founded in 2016, it focuses on helping brands measure and analyze consumers' cognitive and emotional responses using artificial intelligence and machine learning. Its core offering is the Decode unified insights platform, which integrates emotion, behavior, and feedback data into a single AI-powered system, streamlining the research process and enhancing decision-making.

The company also offers Affect Lab 2.0, a consumer research platform for analyzing human emotions, along with a suite of emotion and behavioral analytics tools to test creatives, campaigns, and product designs with data-driven insights. Serving a diverse range of industriesโ€”including customer experience, marketing, product design, and insights researchโ€”its technology uncovers hidden emotional signals, enabling businesses to optimize customer experiences and make informed decisions efficiently.

Basic Information

Industry information technology & services
Founded 2016
Revenue 5.7M
Headquarters Falls Church, VA 22046, United States
Languages English

Contact Details

Key Focus Areas & Initiatives

  • Emotion AI & behavioural analytics
  • Unified human insights platform
  • AI-powered market research
  • Customer experience optimization
  • Creative, campaign, and product testing
  • Real-time customer feedback analysis
  • Facial expression and eye tracking technologies
  • Brand and media research tools
  • Data-driven decision making
  • GenAI-powered summaries for research
  • Customer journey mapping & analytics
  • Insight automation and streamlining
  • Predictive analytics
  • Remote testing & quantitative/qualitative research
  • Emotion and attention data analysis

Technologies Used

  • AI
  • AdRoll
  • Amazon AWS
  • Android
  • Atlassian Cloud
  • Bootstrap Framework
  • Clicky
  • CloudFlare Hosting
  • DoubleClick
  • DoubleClick Conversion
  • Facebook Custom Audiences
  • Facebook Login (Connect)
  • Facebook Widget
  • Gmail
  • Google Analytics
  • Google Apps
  • Google Dynamic Remarketing
  • Google Font API
  • Google Tag Manager
  • Gravity Forms
  • Hotjar
  • Hubspot
  • Intercom
  • JQuery 2.1.1
  • Linkedin Marketing Solutions
  • LiveRamp
  • Mixpanel
  • Mobile Friendly
  • ON24
  • Outlook
  • Pardot
  • Route 53
  • Salesforce
  • Taboola
  • Twitter Advertising
  • Vimeo
  • Webflow
  • WordPress.org
  • Yandex Metrica
  • YouTube

Affiliated Organizations & Regional Branches

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