Enterprise Strategy Group (part of Omdia)

Overview

Enterprise Strategy Group (ESG), part of Omdia and under the Informa TechTarget umbrella, is a global IT analyst and research firm. ESG provides market intelligence and actionable insights to technology vendors and solution providers. The firm specializes in guiding clients through complex technology markets by offering strategic advice on competitive strategies, product roadmaps, and effective messaging.

ESG leverages extensive buyer intent data and deep-dive research to deliver insights that help clients understand market trends and buyer behavior. Their services include opportunity assessment, product development, messaging ideation, custom content creation, and analyst advisory services. ESG covers various technology markets, including Business Applications, Cybersecurity, Data Management, and Infrastructure, helping companies innovate and align their offerings with buyer needs. With a team of experienced analysts and leaders, ESG supports enterprise technology vendors in enhancing their market positioning and accelerating growth through tailored strategies and insights.

Basic Information

Industry	information technology & services, telecommunications
Founded	1999
Revenue	$398.2M
Headquarters	275 Grove St, Newton, Massachusetts 02466, United States
Languages	English
Alexa Ranking	1421

Contact Details

Phone: +1 617-431-9200
Website: techtarget.com
LinkedIn: linkedin.com/company/enterprise-strategy-group

Key Focus Areas & Initiatives

Strategic consulting
Custom content
Research
Advisory
Telecommunications equipment
IT services & IT consulting
Customer insights
Technology trends
Customer engagement
Digital ecosystem engagement
Virtual events
Market intelligence platform
Data security
Account-based marketing
Business growth
Market segmentation tools
Market trend analysis
Technology adoption insights
Global reach
Purchase intent analytics
Purchase intent
Market segmentation
Content syndication
Technology adoption trends
Customer journey mapping
Webinars
Sales enablement
Data analytics
Digital advertising
Technology solutions
Intent data
Intent data platform
IT decision-makers
Market research
Digital content
Market access
Market intelligence
Marketing and advertising
Content personalization
Virtual event platform
Digital marketing automation
Market growth
Digital ecosystem
Content studio services
Audience engagement
Enterprise IT marketing
Audience targeting
Technology adoption
Sales pipeline
Authoritative content
B2B lead scoring
Market share analysis
Content marketing
Demand generation
Customer acquisition
B2B video marketing
Intent signals analysis
IT decision-maker targeting
Demand content syndication
Analyst guidance
Digital content strategy
Market strategy
Content creation
Industry analyst insights
Information technology and services
Market growth analytics
Marketing campaigns
B2B marketing
Market expansion
Brand awareness
Market analysis
Competitive intelligence
Virtual summit production
Data-driven insights
Lead generation
Competitive intelligence tools
Global content distribution
Marketing automation
Market opportunities
Demand generation campaigns
Technology buyers
IT infrastructure
Market opportunity analysis
Market research reports
Technology buyer behavior
Market research and consulting
B2B
Consulting
Services
Management consulting services
Data protection
Cybersecurity
Healthcare technology
Analytics
Digital marketing
Event marketing
Conversion rate optimization
Email marketing
Management consulting
Computer & network security
Digital media
Media
Marketing & advertising
Marketing
Sales
SaaS
Computer software
Enterprise software
Enterprises
Events
Events services

Technologies Used

AI
CloudFlare CDN
CloudFlare Hosting
Google Cloud Hosting
Marketo
Microsoft Office 365
Outlook
Remote
Salesforce

Enterprise Strategy Group (part of Omdia) | Company Profile