Enterprise Strategy Group (part of Omdia)

Overview

Enterprise Strategy Group (ESG), part of Omdia and under the Informa TechTarget umbrella, is a global IT analyst and research firm. ESG provides market intelligence and actionable insights to technology vendors and solution providers. The firm specializes in guiding clients through complex technology markets by offering strategic advice on competitive strategies, product roadmaps, and effective messaging.

ESG leverages extensive buyer intent data and deep-dive research to deliver insights that help clients understand market trends and buyer behavior. Their services include opportunity assessment, product development, messaging ideation, custom content creation, and analyst advisory services. ESG covers various technology markets, including Business Applications, Cybersecurity, Data Management, and Infrastructure, helping companies innovate and align their offerings with buyer needs. With a team of experienced analysts and leaders, ESG supports enterprise technology vendors in enhancing their market positioning and accelerating growth through tailored strategies and insights.

Basic Information

Contact Details

• Phone: +1 617-431-9200
• Website: techtarget.com
• LinkedIn: linkedin.com/company/enterprise-strategy-group

Key Focus Areas & Initiatives

• Strategic consulting
• Custom content
• Research
• Advisory
• Telecommunications equipment
• IT services & IT consulting
• Customer insights
• Technology trends
• Customer engagement
• Digital ecosystem engagement
• Virtual events
• Market intelligence platform
• Data security
• Account-based marketing
• Business growth
• Market segmentation tools
• Market trend analysis
• Technology adoption insights
• Global reach
• Purchase intent analytics
• Purchase intent
• Market segmentation
• Content syndication
• Technology adoption trends
• Customer journey mapping
• Webinars
• Sales enablement
• Data analytics
• Digital advertising
• Technology solutions
• Intent data
• Intent data platform
• IT decision-makers
• Market research
• Digital content
• Market access
• Market intelligence
• Marketing and advertising
• Content personalization
• Virtual event platform
• Digital marketing automation
• Market growth
• Digital ecosystem
• Content studio services
• Audience engagement
• Enterprise IT marketing
• Audience targeting
• Technology adoption
• Sales pipeline
• Authoritative content
• B2B lead scoring
• Market share analysis
• Content marketing
• Demand generation
• Customer acquisition
• B2B video marketing
• Intent signals analysis
• IT decision-maker targeting
• Demand content syndication
• Analyst guidance
• Digital content strategy
• Market strategy
• Content creation
• Industry analyst insights
• Information technology and services
• Market growth analytics
• Marketing campaigns
• B2B marketing
• Market expansion
• Brand awareness
• Market analysis
• Competitive intelligence
• Virtual summit production
• Data-driven insights
• Lead generation
• Competitive intelligence tools
• Global content distribution
• Marketing automation
• Market opportunities
• Demand generation campaigns
• Technology buyers
• IT infrastructure
• Market opportunity analysis
• Market research reports
• Technology buyer behavior
• Market research and consulting
• B2B
• Consulting
• Services
• Management consulting services
• Data protection
• Cybersecurity
• Healthcare technology
• Analytics
• Digital marketing
• Event marketing
• Conversion rate optimization
• Email marketing
• Management consulting
• Computer & network security
• Digital media
• Media
• Marketing & advertising
• Marketing
• Sales
• SaaS
• Computer software
• Enterprise software
• Enterprises
• Events
• Events services

Technologies Used

• AI
• CloudFlare CDN
• CloudFlare Hosting
• Google Cloud Hosting
• Marketo
• Microsoft Office 365
• Outlook
• Remote
• Salesforce

Affiliated Organizations & Regional Branches

• Oceanos, a TechTarget data solution
• BrightTALK
• Xtelligent Healthcare
• KnowledgeStorm
• Data Science Central