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elGrocer by Smiles - Online Grocery Delivery | Company Profile

2/8/2026

Contact Information

👤
elGrocer by Smiles - Online Grocery Delivery
🏢
elGrocer by Smiles - Online Grocery Delivery
📍
Unit No: RET-R5-106 Detached Retail R5, Dubai, Dubai Emirate, United Arab Emirates

Industry & Market

Primary Industry
retail
Location
Dubai, Dubai, United Arab Emirates

Company Metrics

👥Total Employees
107
⚙️Engineering
38
💼Sales Team
11
📈Marketing
4
📅Founded
2015
💰Revenue
39.3M

Funding Information

Total Funding
$2.0M
Latest Stage
Merger / acquisition
Annual Revenue
$39,300,000

Headcount Distribution

Total Employees
107
Departments
19

By Department

Department Breakdown

Engineering
Support
Sales
Accounting
Operations
Arts And Design
Others

Technology Stack

Email & Communication

Outlook
Total: 9 technologies

Keywords & Focus Areas

online grocery deliveryfmcgcpgretailgrocerysupermarketgourmet groceryecommercebutcherybakeryseafoodfruitvegonlinedeliveryshopper analyticshypermarketroasteryinternational foodbeverages+10 more
30 total keywords

elGrocer by Smiles - Online Grocery Delivery

Overview

elGrocer by Smiles is an online grocery delivery platform based in the UAE, connecting users with Personal Grocers who purchase and deliver groceries from preferred retailers directly to customers' doorsteps. Operating in multiple cities across the UAE, including Dubai, Abu Dhabi, and Sharjah, the service offers same-day delivery to provide convenience and reliability for urban shoppers.

The platform enables customers to order groceries through a user-friendly mobile app available for iOS and Android. By allowing easy address input for seamless shopping, elGrocer ensures accessibility, broad coverage, and a digital ecosystem catering to the needs of residents across various emirates.

Basic Information

Industryretail
Founded2015
Revenue39.3M
Headquarters38 شارع الرشيد, Dubai, United Arab Emirates
LanguagesEnglish
Parent Organizatione&

Contact Details

Key Focus Areas & Initiatives

  • Online grocery delivery
  • Urban grocery delivery
  • Same-day delivery
  • Personal shopper service
  • Mobile app for iOS and Android
  • Retail partnership ecosystem
  • App-based shopping
  • Market insights
  • Digital ecosystem
  • Rapid delivery & last-mile logistics
  • Consumer convenience
  • Loyalty program & points redemption
  • Advertising solutions
  • Customer engagement & segmentation
  • Digital marketing automation
  • Marketplace model

Technologies Used

  • Amazon SES
  • Cloudflare DNS
  • Mailchimp Mandrill
  • Microsoft Azure Hosting
  • Outlook
  • React
  • SendInBlue
  • Slack
  • Zoho SalesIQ

Affiliated Organizations & Regional Branches

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