Electronic Arts (EA)

Overview

Electronic Arts Inc. (EA) is a prominent American video game company founded in May 1982 by Trip Hawkins. Headquartered in Redwood City, California, EA has played a significant role in the video game industry, initially publishing games from external creators before shifting to internal development and acquisitions. The company is known for its diverse portfolio of franchises, including The Sims, Battlefield, Need for Speed, and Apex Legends, among others.

EA operates through various divisions, such as EA Entertainment and EA SPORTS, and has a strong presence in digital distribution with its EA App platform. The company emphasizes live service models, which have become a major revenue source, accounting for 73% of its net bookings in fiscal year 2024. EA targets a global audience across multiple platforms, including PC, consoles, and mobile devices, catering to both casual and hardcore gamers. With a reported net revenue of $7.562 billion in fiscal year 2024, EA continues to be a leading force in the interactive entertainment industry.

Basic Information

Contact Details

• Phone: +1 800-314-3291
• Website: ea.com
• LinkedIn: linkedin.com/company/electronic-arts

Key Focus Areas & Initiatives

• Mobile games
• Console games
• Development
• Publishing
• Tech
• Interactive entertainment
• Games
• Entertainment
• Consumer internet
• Internet
• Information technology
• Services-misc. amusement & recreation
• Consumer discretionary
• Entertainment providers
• Online communities
• Content licensing
• Platform integration
• Interactive storytelling
• Real-time analytics
• Software publishing
• Digital rights management
• Player reward systems
• Digital content
• Digital distribution
• Digital storefronts
• Internal studios
• Multiplatform distribution
• Game innovation
• Game performance
• Digital entertainment
• Interactive storytelling technology
• Cloud-based game hosting
• Community-driven content
• Mobile apps
• Mobile gaming
• Game technology
• Player engagement
• Player engagement metrics
• Cloud gaming
• Social gaming features
• Cloud infrastructure
• Live event broadcasting
• PC gaming
• Community building
• Multiplayer gaming
• Live service monetization
• Game publishing
• Game patching systems
• Player behavior analytics
• Live event integration
• Game analytics
• Content delivery networks
• Global markets
• Game security
• Social impact
• Player feedback
• High-quality titles
• Game localization
• Console platforms
• Game streaming technology
• Content moderation tools
• Live content
• Game optimization
• Console gaming
• Virtual economies
• Strategic acquisitions
• Gaming platforms
• Game genres
• Game engine technology
• Cloud gaming infrastructure
• Game development
• Content delivery
• Player experience
• Live services
• Online multiplayer
• Video game development
• Multiplayer services
• Player data analytics
• Diversified portfolio
• Player feedback loops
• Game franchises
• Player safety tools
• Content personalization
• Player communities
• Cross-platform play
• Content monetization
• Content management
• Online connectivity
• Player retention
• Cross-platform multiplayer
• Inclusive gaming
• Player community management
• Esports integration
• Multiplayer matchmaking algorithms
• Subscription services
• Dynamic content updates
• Player personalization
• Content updates
• B2C
• D2C
• Services
• Information
• Innovation
• Gaming
• User experience
• Information technology & services
• Computer games
• Consumers
• Computer software
• Media
• Enterprise software
• Enterprises
• B2B
• Internet infrastructure
• UX

Technologies Used

• AI
• AT Internet
• Adobe Media Optimizer
• Akamai
• Akamai DNS
• Apache
• Atlassian Cloud
• Bootstrap Framework
• Brightcove
• BugHerd
• Campaign Monitor
• Cedexis Radar
• CrazyEgg
• Disqus
• DoubleClick
• DoubleClick Conversion
• DoubleClick Floodlight
• Drupal
• Eventbrite
• Facebook Custom Audiences
• Facebook Like Button
• Facebook Login (Connect)
• Facebook Widget
• Flashtalking
• Google AdWords Conversion
• Google Analytics
• Google Dynamic Remarketing
• Google Font API
• Google Play
• Google Tag Manager
• JW Player
• Lithium Technologies
• Microsoft Office 365
• Mobile Friendly
• MongoDB
• Multilingual
• New Relic
• Nginx
• ON24
• Open AdStream (Appnexus)
• Optimizely
• Outlook
• React Redux
• SOASTA
• Salesforce
• Salesforce Live Agent
• Shutterstock
• SoundCloud
• SuccessFactors (SAP)
• The Trade Desk
• Truste
• Twitter Advertising
• Typekit
• Unreal Engine
• Unruly Media
• Vimeo
• WordPress.org
• YouTube
• Zencoder
• iTunes
• reCAPTCHA

Affiliated Organizations & Regional Branches

• Respawn Entertainment
• Playdemic Ltd.
• Playdemic
• Criterion Games
• POGO
• Rupture
• Broadsword Online Games
• Glu Mobile
• PopCap Games
• BioWare
• Firemint
• Metalhead Software
• ioTech
• Industrial Toys
• Titanfall