Edina Realty

Overview

Edina Realty is a prominent full-service real estate company based in Edina, Minnesota, founded in 1955 by Emma Rovick. As the largest real estate firm in Minnesota by sales volume and transaction sides, it operates over 90 offices across Minnesota, North Dakota, Wisconsin, and South Dakota, employing thousands of Realtors and staff. The company is a wholly owned subsidiary of HomeServices of America, Inc., affiliated with Berkshire Hathaway.

Edina Realty provides a wide range of real estate services, including brokerage, mortgage through Prosperity Home Mortgage, title insurance, relocation, and home warranty solutions. Its title company, Edina Realty Title, is the largest residential full-service title provider in Minnesota, offering services across 21 closing centers. The company is involved in community initiatives such as the Just Deeds Project and the Edina Realty Foundation, which supports nonprofits focused on homeless services. In 2024, Edina Realty achieved nearly 18,000 transactions and $7.4 billion in sales volume, maintaining its market leadership for 25 consecutive years.

Basic Information

Contact Details

• Phone: +1 952-928-5563
• Website: edinarealty.com
• LinkedIn: linkedin.com/company/edina-realty

Key Focus Areas & Initiatives

• Luxury real estate
• Home warranty solutions
• Residential real estate
• Commercial real estate
• Mortgage services
• Title services
• Relocation services
• Foreclosures and short sales
• Community engagement initiatives
• Home valuation and market trends
• Property management and brokerage
• Integrated home ownership support
• Affiliated mortgage and title insurance services
• Regional real estate leadership
• Realtor network development
• Customer experience and satisfaction
• Transaction support and volume
• Real estate technology and innovation
• Community-focused real estate services
• Market share and dominance in Minnesota
• Sales milestones tracking

Technologies Used

• ASP.NET
• AddThis
• Adobe Media Optimizer
• AngularJS
• AppNexus
• Bing Ads
• Bing Maps
• Bootstrap Framework
• CallRail
• Cedexis Radar
• DoubleClick
• DoubleClick Conversion
• DoubleClick Floodlight
• ElasticEmail
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Google AdWords Conversion
• Google Analytics
• Google Dynamic Remarketing
• Google Font API
• Google Play
• Google Tag Manager
• Highcharts JS Library
• Linkedin Marketing Solutions
• Microsoft Azure Hosting
• Microsoft Office 365
• Mobile Friendly
• MouseFlow
• New Relic
• Nginx
• Outlook
• Remote
• Sendgrid
• ShareThis
• Twitter Advertising
• Vimeo
• WordPress.org
• Yahoo Ad Manager Plus
• Yahoo Analytics
• YouTube
• iTunes

Affiliated Organizations & Regional Branches

• Prosperity Home Mortgage, LLC
• Edina Realty Mortgage