Duroflex

Overview

Duroflex is an Indian sleep solutions company founded in 1963 by engineer P.C. Mathew in Kerala. Initially starting as a foam rubber factory, it has grown into one of India's leading brands for mattresses, pillows, and related products. The company emphasizes integrity, innovation, and professional management, operating fully backward-integrated factories across multiple states in India. It adheres to ISO 9001-2015 standards, maintaining a strong retail presence with over 3,000 stores and experience centers in more than 50 cities.

Specializing in research-backed sleep solutions, the company offers a range of products including its signature orthopedic mattress line, Duropedic, featuring a unique 5-zoned support layer. Additional offerings include various mattress ranges, pillows, protectors, sleep tech accessories, and bed linen. Through R&D-driven manufacturing, Duroflex is committed to enhancing sleep quality and has established partnerships with notable clients such as the Government of India and IPL cricket teams like Royal Challengers Bangalore and Chennai Super Kings.

Basic Information

Contact Details

• Phone: +91 80010 85008
• Website: duroflexworld.com
• LinkedIn: linkedin.com/company/duroflex

Key Focus Areas & Initiatives

• Furniture & home furnishings manufacturing
• Sleep comfort
• Pressure relief
• Support for joint health
• Supportive design
• Supportive hygiene
• Innovative sleep products
• Healthcare approved
• Healthcare industry
• Supportive construction
• Pressure relief layers
• Supportive orthopedic
• Omnichannel retail
• Supportive manufacturing
• Hygienic sleep environment
• Supportive innovation
• Indian mattress market
• Coir mattress
• Sustainable materials
• Support for different sleep postures
• Supportive durability
• Support for posture correction
• Support for premium sleep experience
• B2C
• Temperature control
• Supportive foam
• Supportive eco-friendly
• Support for chronic back pain
• E-commerce
• Online shopping
• Brand reputation
• Orthopedic mattress
• Hybrid mattress
• Temperature regulation
• Sleep solutions
• Support for sleep disorders
• Sleep accessories
• Latex mattress
• Healthcare
• Pressure zone technology
• Quality sleep
• Support for elderly
• Recycled yarns
• 5-zone orthopedic support
• Support for allergy sufferers
• Advanced materials
• Support for eco-conscious consumers
• Supportive spinal alignment
• Support for health-focused buyers
• D2C
• Support zones
• Supportive comfort
• Supportive hybrid
• E-commerce platform
• Services
• Supportive springs
• Government contracts
• Bed linen
• Manufacturing
• Retail
• Antimicrobial fabrics
• Digital marketing
• Supportive latex
• Support for back pain
• Supportive memory foam
• Support for budget-friendly options
• Customized support
• Support for spinal health
• Supportive support system
• Supportive sleep surface
• Supportive mattress
• Retail network
• Customer service
• Long-lasting durability
• Advanced sleep technology
• Supportive sustainability
• Anti-microbial fabric
• Supportive pressure points
• Cooling layers
• Supportive coir
• Medical equipment and supplies manufacturing
• Eco-friendly materials
• Private limited company
• Back support
• Support for joint support
• Spinal alignment
• Memory foam
• Supportive support layers
• Recyclable yarns
• Support for hot sleepers
• Supportive technology
• Orthopedic support
• Supportive health benefits
• Mattress
• Mattress online
• Buy mattress
• Memory foam mattress
• Pocket spring mattress
• Dual sided mattress
• Bed in a box
• Duropedic mattress
• Energise mattress
• Natural living mattress
• Comfort mattress
• Sofa sets
• Adjustable beds
• Bestseller mattress
• Mattress protector
• Cervical pillows
• Antimicrobial pillow
• Memory foam pillow
• Duropedic pillows
• Sleep tech mattresses
• Waterproof mattress
• Mattress buying guide
• Mattress measurement guide
• Mattress material
• Mattress firmness
• Mattress size
• Customize mattress
• Adjustable firmness
• Neuma mattress
• Bed frame compatibility
• Pressure relief mattress
• Back pain mattress
• Eco-friendly mattress
• Fiber pillows
• Organic latex mattress
• Bed with storage
• Custom mattress
• Sustainability in sleep
• Ergonomic support
• Cooling mattress
• Natural materials
• Allergen-resistant mattress
• Durable mattresses
• B2B
• Sustainability
• Support for posture
• Home decor
• Consumer internet
• Consumers
• Internet
• Information technology & services
• Health care
• Health, wellness & fitness
• Hospital & health care
• Material science
• Mechanical or industrial engineering
• Marketing & advertising
• Environmental services
• Renewables & environment

Technologies Used

• Adobe Media Optimizer
• Cedexis Radar
• Criteo
• DoubleClick
• DoubleClick Conversion
• DoubleClick Floodlight
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Gmail
• Google AdWords Conversion
• Google Analytics
• Google Apps
• Google Dynamic Remarketing
• Google Font API
• Google Maps
• Google Places
• Google Tag Manager
• Mobile Friendly
• Outlook
• Salesforce
• ShareThis
• Shopify
• Shopify Plus
• Taboola
• The Trade Desk
• Vimeo
• VueJS
• WebEngage
• Yahoo Ad Manager Plus
• Yahoo Analytics
• YouTube
• Zoho CRM
• reCAPTCHA

Affiliated Organizations & Regional Branches