DoubleVerify

Overview

DoubleVerify Holdings, Inc. is a prominent provider of digital media measurement, verification, and analytics solutions, established in 2008 in New York City. The company focuses on addressing challenges in digital advertising, such as ad misplacement, fraud, viewability, and brand safety. It has developed a trusted platform that serves hundreds of Fortune 500 clients globally, utilizing proprietary AI-powered technology and holding extensive Media Rating Council (MRC) accreditations.

Operating as an independent verifier in the digital ad ecosystem, the company promotes trust and transparency for brands, publishers, agencies, and platforms. Its Media Effectiveness Platform offers services such as fraud protection, viewability and brand safety verification, brand suitability controls, and performance insights. The organization has expanded its capabilities through strategic acquisitions and partnerships with major platforms like YouTube, Facebook, Snap, and TikTok to address the evolving needs of the digital advertising landscape.

Basic Information

Contact Details

• Phone: +1 212-631-2002
• Website: doubleverify.com
• LinkedIn: linkedin.com/company/doubleverify-inc

Key Focus Areas & Initiatives

• Ad prominence
• Impression quality & audience quality solutions for brand marketers
• Ad viewability
• Brand safety & fraud protection
• Impression delivery
• Transparency & accountability to digital media
• Advertising
• Consumer internet
• Internet
• Information technology
• Computer software: programming data processing
• Technology
• Software development
• DV Rockerbox
• Analytics
• Fraud detection
• Brand reputation
• Media quality metrics
• DV Pinnacle
• Brand reputation protection
• Media quality controls
• Retail
• Services
• Information technology and services
• Ad fraud detection
• Viewability standards
• Brand safety solutions
• Ad performance optimization
• Programmatic advertising
• AI activation
• Digital media measurement
• Media measurement patents
• Viewability
• Data analytics
• Cross-platform verification
• Connected TV measurement
• Campaign optimization
• AI optimization
• Ad fraud mitigation
• Advertising and marketing
• Global ad verification
• B2B
• DV Authentic Attention
• Campaign measurement
• Digital advertising
• Advertising agencies
• Media effectiveness analytics
• Third-party verification
• Media quality assurance
• AI-powered ad verification
• Media transparency standards
• Media measurement
• Ad fraud detection patents
• Media and publishing
• AI analytics
• Connected TV
• Media quality
• Mobile in-app measurement
• Risk management
• Telecommunications
• Media quality score
• Ad performance
• Brand safety
• Media transparency
• DV Authentic Ad
• Viewability measurement
• Financial services
• Customer engagement
• Automotive
• Pharmaceuticals
• Fraud prevention
• Ad verification
• Media effectiveness platform
• Real-time analytics
• Campaign performance
• Retail media
• Social media verification
• Inventory quality
• Advertising effectiveness
• Cross-platform measurement
• Performance optimization
• Digital advertising ecosystem
• Trust and transparency
• Ad spend optimization
• Audience measurement
• Marketplaces
• Publishers
• Loss prevention
• Campaign insights
• Consumer attention
• Advertising metrics
• Non-human traffic
• Dynamic AI activation
• Video advertising
• Mobile advertising
• CTV
• Advertising standards
• MRC accreditation
• Impact reporting
• Consumer engagement
• Brand suitability
• Media quality certification
• Multi-device tracking
• Data-driven advertising
• Identifier tracking
• Customer insights
• Measurement solutions
• Trusted digital media
• Market access
• Performance benchmarking
• Strategic partnerships
• Digital advertising compliance
• Consumers
• Information technology & services
• Computer & network security
• Marketing & advertising
• Medical

Technologies Used

• AI
• ANGEL LMS
• AWS SDK for JavaScript
• Akamai DNS
• Amazon AWS
• Android
• Angular
• Apache
• Apache Arrow
• Apache Iceberg
• Apache Kafka
• Apache Parquet
• Atlassian Cloud
• BASE
• CAT
• CSS
• Circle
• Copilot
• Cursor
• Databricks
• Dell EMC PowerStore
• Docker
• DoubleClick
• DoubleClick Conversion
• DoubleVerify
• Drift
• DuckDB
• Facebook Login (Connect)
• Facebook Widget
• Freshdesk
• GRPC
• Gemini
• GitHub
• Gmail
• Google Analytics
• Google App Engine
• Google Apps
• Google Cloud
• Google Cloud BigQuery
• Google Cloud Hosting
• Google Cloud Platform
• Google Cloud SQL
• Google Dynamic Remarketing
• Google Font API
• Google Tag Manager
• Google Workspace
• Grafana
• Greenhouse.io
• IoT
• Jira
• Kotlin
• Kubernetes
• Leadlander
• Marketo
• Microsoft Excel
• Microsoft Office
• Microsoft Office 365
• Microsoft PowerPoint
• Mobile Friendly
• MongoDB
• NetSuite
• Nginx
• Okta
• OneTrust
• OpenAPI
• PINNACLE CART
• PitchBook
• Python
• Quantcast
• React
• Remote
• Rockerbox
• Route 53
• SAP Materials Management
• SQL
• Salesforce
• Salesforce CPQ
• Salesforce Service Cloud
• Slack
• Snowflake
• Spark
• Tableau
• Tor
• Vitally
• Walkme
• WatchGuard Firebox
• WebCube
• WordPress.org
• Wordpress VIP
• Workday
• YouTube

Affiliated Organizations & Regional Branches

• Meetrics - part of DoubleVerify
• Rockerbox
• Zentrick - acquired by DoubleVerify