Back to Directory
retail logo

Dollar General | Company Profile - Revenue, Headcount, Tech Stack, Contacts

10/24/2025

Contact Information

πŸ‘€
Dollar General
🏒
Dollar General
πŸ“
100 Mission Ridge, Goodlettsville, TN 37072, US

Industry & Market

Primary Industry
retail
All Industries
retailconsumer servicesapparel & fashion
Location
Goodlettsville, Tennessee, United States
Public Trading
NYSE: DG

Company Metrics

πŸ‘₯Total Employees
5,692
βš™οΈEngineering
240
πŸ’ΌSales Team
3,980
πŸ“ˆMarketing
41
πŸ“…Founded
1939
πŸ’°Revenue
41.1B
Alexa Ranking#17745

Funding Information

Market Cap
$41.7B
Annual Revenue
$41,134,266,000
Publicly traded company

Headcount Distribution

Total Employees
5,692
Departments
19

By Department

Department Breakdown

Sales
Support
Human Resources
Operations
Engineering
Information Technology
Others

Technology Stack

Analytics & Tracking

Google AnalyticsGoogle Tag Manager

Social & Marketing

Facebook Custom AudiencesFacebook Login (Connect)Facebook WidgetGoogle AdWords ConversionGoogle Dynamic Remarketing

Video & Media

VimeoYouTube
Total: 41 technologies

Keywords & Focus Areas

retail & consumer good productsprivate label product linespaper productsbroad product assortmentaffordable household essentialssmall community retaillow-cost shoppingsmall-town shoppingbeveragesvalue retailretail businessstore locationsbudget retail chainprivate label growthhealth careseasonal itemsstore expansioncommunity retailsmall town shopping experienceaffordable prices+10 more
30 total keywords

Dollar General

Overview

Dollar General is a prominent American discount retailer founded in 1939 by James Luther Turner and his son Cal Turner Sr. Originally a family-owned wholesale business, it transitioned to retail in the 1950s, opening its first store in 1955. The company focuses on providing a variety of merchandise at low prices, primarily targeting low-income, rural customers in small towns.

With over 19,000 stores across 47 states, the retailer has become the largest small-box retailer in the United States. It offers a wide selection of products, including household essentials, food and snacks, cleaning supplies, health and beauty items, clothing, and basic electronics. Roughly a quarter of its merchandise is priced at one dollar or less, emphasizing its value-driven business model. Convenience, everyday low prices, and friendly customer service remain core priorities, supporting communities with limited retail options.

Basic Information

Industryretail
Founded1939
Revenue$41.1B
Headquarters100 Mission Ridge, Goodlettsville, Tennessee, 37072, United States
LanguagesEnglish
Alexa Ranking17,745

Contact Details

Key Focus Areas & Initiatives

  • Retail & consumer good products
  • Private label product lines
  • Broad product assortment
  • Affordable household essentials
  • Value-driven shopping
  • Community-based retail
  • Discount retail outlets
  • Private label branding and innovation
  • Convenience store network
  • Small-town and rural market retail
  • Health and beauty aids
  • Seasonal items
  • Beverages and snacks
  • Grocery and household essentials
  • Private label sourcing & development
  • Affordable pricing
  • Online shopping & e-commerce
  • Community support initiatives
  • Customer loyalty and service
  • Store expansion and network growth

Technologies Used

  • Adobe Media Optimizer
  • Akamai
  • Akamai DNS
  • Amadesa
  • BloomReach
  • Cedexis Radar
  • DoubleClick
  • DoubleClick Conversion
  • DoubleVerify
  • Drupal
  • Facebook Custom Audiences
  • Facebook Login (Connect)
  • Facebook Widget
  • Gigya
  • Gigya Registration
  • Google AdSense
  • Google AdWords Conversion
  • Google Analytics
  • Google Dynamic Remarketing
  • Google Font API
  • Google Maps
  • Google Places
  • Google Play
  • Google Tag Manager
  • Integral Ad Science
  • MediaMath
  • Microsoft Azure Hosting
  • Microsoft Office 365
  • Mobile Friendly
  • MongoDB
  • Multilingual
  • New Relic
  • OneTrust
  • PowerReviews
  • Remote
  • Scene7
  • The Trade Desk
  • Truste
  • Vimeo
  • YouTube
  • iCIMS

Affiliated Organizations & Regional Branches

    Need more information?

    Find decision makers, more insights and contact information about this company on Bitscale

    Start For Free

    Schedule your demo now!

    See how BitScale can supercharge your outbound sales in a 30-minute demo

    Start for Free

    Resources

    Careers

    Pricing

    homeCommunity

    Security

    SayData

    Β© 2026 Bitscale. Featherflow Technology Pvt Ltd.

    LinkedInTwitterInstagramYouTube
    AICPAGDPR
    CCPAISO
    LinkedInTwitterInstagramYouTube