Disney+ Hotstar

Overview

Disney+ Hotstar is a prominent subscription video-on-demand and over-the-top streaming service, primarily operating in India and select international markets. Originally launched as Hotstar by Star India, it was rebranded as Disney+ Hotstar in April 2020 after Disney's acquisition of 21st Century Fox. The platform combines a vast library of Disney content with local films, television series, and live sports, particularly cricket.

Owned by JioStar in India, Disney+ Hotstar also operates as a fully owned Disney service in countries such as Indonesia, Malaysia, and Thailand. The platform features a diverse catalog that includes original programming tailored for Indian and Southeast Asian audiences, as well as live sports events. It offers multiple subscription plans, including ad-supported and premium options, making it accessible to a wide range of consumers. Disney+ Hotstar is recognized as a leading streaming service in India, catering to both local viewers and the Indian diaspora abroad.

Basic Information

Contact Details

• Website: hotstar.com
• LinkedIn: linkedin.com/company/disney-hotstar

Key Focus Areas & Initiatives

• Video on demand
• Live streaming
• Entertainment
• Technology
• OTT platform
• Ecommerce
• Subscription model
• Content licensing agreements
• International expansion
• Mobile streaming
• Live sports streaming
• Ad-supported model
• Content library expansion
• Subscription tiers & plans
• Digital advertising
• User engagement
• Content personalization
• Market dominance
• Rebranding
• Disney+ franchise content

Technologies Used

• AI
• AWS SDK for JavaScript
• Akamai
• Akamai DNS
• Amazon SES
• Atlassian Cloud
• Gmail
• Google Apps
• Mailchimp Mandrill
• Microsoft Office 365
• Mixpanel
• Outlook
• React Redux
• Route 53
• Stripe
• The Trade Desk
• Zendesk
• Zoho CRM
• Zoho SalesIQ