Direxion

Overview

Direxion is a financial services company based in Milwaukee, Wisconsin, founded in 1997. The company specializes in leveraged and inverse exchange-traded funds (ETFs) aimed at investors looking for amplified short-term market exposure. Direxion provides ETF solutions designed for tactical trades and thematic strategies, allowing investors to manage risk through both bull and bear positions.

With approximately $28.6 billion in assets under management, the company offers a range of non-traditional ETFs, including daily 3x and 2x leveraged ETFs and inverse ETFs for short-side exposure. Their products suit traders navigating volatile markets and include options for precious metals mining, as well as thematic and single-stock ETFs. Direxion also provides mutual funds and emphasizes the necessity of active management due to the high-risk nature of their products.

Basic Information

Contact Details

• Phone: +1 877-437-9363
• Website: direxion.com
• LinkedIn: linkedin.com/company/direxionfunds

Key Focus Areas & Initiatives

• Institutional-style alternative investment strategies
• 3x leveraged ETFs - the bold standard
• Work from home ETF
• Highly liquid investment products
• Broader diversification with efficient access to noncorrelated asset classes & strategies
• Strategic beta ETFs
• Relative weight ETFs
• Daily leveraged investment
• Active management
• Thematic funds
• Leverage risk management
• Market trends analysis
• Thematic ETF investing
• Inverse ETFs
• Market exposure tools
• Leveraged ETFs
• Investment tools
• Risk disclosure
• Educational videos
• Single stock leveraged ETFs
• Market trend analysis
• ETF alerts
• Sector-specific ETFs
• Risk management education
• 3x leverage ETFs
• Sector-specific inverse ETFs
• Single stock ETFs
• Derivatives
• Daily investment objectives
• Derivative strategies
• Educational resources
• Asset management
• Securities and commodity contracts intermediation and brokerage
• Market insights
• Investment banking and securities intermediation
• Mutual funds
• Derivatives-based ETFs
• Volatility spike tools
• Investment management
• Active trader resources
• Derivative use
• Non-leveraged ETFs
• Trading strategies
• Market risk
• Services
• Inverse ETF strategies
• Volatility management
• Risk-aware investing
• Market volatility solutions
• Active trading
• Portfolio diversification
• Finance and education

Technologies Used

• AI
• CloudFlare CDN
• CloudFlare Hosting
• Eloqua
• Microsoft Office 365
• Outlook
• React
• Salesforce
• The Trade Desk
• Zoho SalesIQ

Affiliated Organizations & Regional Branches