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Direct Line Group | Company Profile - Revenue, Headcount, Tech Stack, Contacts

2/27/2026

Contact Information

👤
Direct Line Group
🏢
Direct Line Group
📍
Churchill Court, Westmoreland Road, Bromley, Kent BR1 1DP, GB

Industry & Market

Primary Industry
insurance
Location
England, United Kingdom

Company Metrics

👥Total Employees
2,080
⚙️Engineering
412
💼Sales Team
149
📈Marketing
43
📅Founded
1985
💰Revenue
5.7B
Alexa Ranking#239297

Funding Information

Annual Revenue
$5,734,000,000
Publicly traded company

Headcount Distribution

Total Employees
2,080
Departments
19

By Department

Department Breakdown

Consulting
Engineering
Business Development
Support
Sales
Finance
Others

Technology Stack

Analytics & Tracking

Oracle Analytics Cloud
Total: 16 technologies

Keywords & Focus Areas

insurancecareerstechdataapprenticeshipstech careersdiversityinclusionfuture skillsengineeringpricingunderwritinglegal careersauto servicesauto industry digital transformationtravel insurancedata analyticsbrand recognitionsustainable insurance practicessustainability+10 more
30 total keywords

Direct Line Group

Overview

Direct Line Group (DLG) is a prominent UK insurance company specializing in motor, home, and pet insurance. The company is dedicated to delivering customer-centric services, focusing on hassle-free claims handling and innovative digital solutions. Its Darwin brand, a fast-growing motor insurer leveraging cloud-native technology and data analytics, has quickly attracted a large customer base and improved the customer experience.

DLG is headquartered in Bromley and is part of the Aviva group. It fosters a modern, inclusive workplace culture, ranking highly on the Inclusive Top 50 UK Employers List and the Social Mobility Index. The company provides various employee benefits, including insurance discounts and a robust pension plan, further emphasizing support for its workforce and commitment to diversity and inclusion.

Basic Information

Industryinsurance
Founded1985
Revenue5.7B
HeadquartersChurchill Court, Westmoreland Road, Bromley, Kent BR1 1DP, England, United Kingdom
LanguagesEnglish
Parent OrganizationAviva group
Alexa Ranking239297

Contact Details

Key Focus Areas & Initiatives

  • Motor, home, and pet insurance products
  • Customer-centric claims management
  • Digital transformation in the insurance sector
  • Cloud-native technology integration
  • Data analytics for pricing and underwriting
  • Inclusive workplace and diversity initiatives
  • Employee engagement and benefits programs
  • Brand recognition and marketing in the UK
  • Innovative services such as personalized video explanations and online claims tracking
  • Sustainable insurance practices and corporate social responsibility
  • Stakeholder value creation and customer loyalty

Technologies Used

  • AWS Glue Data Catalog
  • AWS Key Management Service (KMS)
  • AWS Trusted Advisor
  • Amazon Kinesis
  • Amazon Web Services (AWS)
  • Audatex
  • Cadence Omnis CFD Platform
  • Google Cloud Machine Learning Engine
  • Lambda Cloud
  • Microsoft Azure Monitor
  • Microsoft Excel
  • Microsoft PowerPoint
  • Oracle Analytics Cloud
  • Remote
  • SharePoint
  • Workiva

Affiliated Organizations & Regional Branches

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