Diadora

Overview

Diadora is an Italian sportswear and footwear company founded in 1948 in Caerano di San Marco, Italy. Initially, it produced handmade hiking and work boots before expanding into winter sports footwear and later focusing on sports shoes for tennis and soccer in the 1960s.

The company offers a wide range of high-quality sports shoes and apparel for various sports, including soccer, tennis, track and field, cycling, and motorsports, as well as lifestyle footwear and clothing. It is recognized for its blend of Italian design with safety and performance. The brand gained global recognition through early sports marketing efforts, signing sponsorship deals with renowned athletes like Björn Borg and Roberto Baggio. The distinctive logo and signature black and yellow colors further enhance its identity in the sportswear market.

Basic Information

Contact Details

• Phone: +44 1625 421212
• Website: diadora.com
• LinkedIn: linkedin.com/company/diadora-spa

Key Focus Areas & Initiatives

• Sportswear and footwear production
• Performance sports gear and apparel
• Sports product innovation
• Italian sports heritage and craftsmanship
• E-commerce and direct-to-consumer (D2C) sales
• Athlete endorsements and sports marketing
• Sustainability in materials and manufacturing
• Heritage sports shoes and lifestyle apparel
• Global distribution and international shipping
• Community of athletes and customer service

Technologies Used

• AI
• Adobe Media Optimizer
• Amazon Associates
• AppNexus
• Bing Ads
• Cedexis Radar
• CloudFlare Hosting
• Criteo
• Demandware
• Demandware Analytics
• DoubleClick
• DoubleClick Conversion
• DoubleClick Floodlight
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Gmail
• Google AdSense
• Google Analytics
• Google Apps
• Google Dynamic Remarketing
• Google Font API
• Google Maps
• Google Maps (Non Paid Users)
• Google Tag Manager
• Hotjar
• JQuery 2.1.1
• Linkedin Marketing Solutions
• MailChimp SPF
• Microsoft Office 365
• Mobile Friendly
• Paypal
• RTB House
• Remote
• Render
• Rubicon Project
• Salesforce
• Salesforce Commerce Cloud
• Twitter Advertising
• Vimeo
• VueJS
• YouTube
• Zendesk
• iGoDigital
• reCAPTCHA

Affiliated Organizations & Regional Branches