Decathlon

Overview

Decathlon is a leading French multinational sporting goods retailer, founded in 1976 in Lille, France. With over 2,000 stores in more than 70 countries, including over 100 locations in India, Decathlon aims to make sports accessible to everyone. The company offers a wide range of affordable, high-quality sports equipment and apparel for all ages and skill levels.

The company manages its entire value chain in-house, from research and design to production and distribution, ensuring both quality control and affordability. Decathlon provides products for more than 70 sports and features a portfolio of mostly in-house brands, such as Quechua for outdoor gear and Kalenji for running. Its large-format retail stores serve as one-stop shops for sports enthusiasts, further supported by a strong online presence that reaches customers in remote areas. Decathlon also invests in customer education through training centers, enhancing user experience and engagement.

Basic Information

Contact Details

• Website: decathlon.com
• LinkedIn: linkedin.com/company/decathlon-group

Key Focus Areas & Initiatives

• Sport
• Retail
• Logistics
• Digital
• Innovation
• Footwear
• Sportswear
• Sporting goods manufacturing
• Global reach
• Security measures
• Inclusive technology
• User experience
• Software development
• Big data
• Sports retailer
• Digital sports platform
• Software engineering
• Logistics automation
• Global sports platform
• Data analytics
• Circularity
• Automation
• Customer experience
• Digital retail
• Cloud infrastructure
• Security
• Sports data analytics
• Omnichannel experience
• Wearable tech integration
• Cloud computing
• Software solutions
• Connected devices
• Connected sports gear
• Robotic logistics
• Connected sports products
• Digital marketing
• IoT
• Information technology
• Sustainable digital practices
• Circular economy in sports
• Digital retail security
• Environmental responsibility
• Cybersecurity
• Digital customer insights
• Personalization
• Retail operations
• Inventory management
• Cybersecurity in retail
• Robotics
• E-commerce platform
• Sports passion
• Innovative technology
• Sports equipment
• User-centric design
• Sports tech
• Digital supply chain
• AI
• Digital transformation
• API integration
• Sports product IoT
• Data security
• E-commerce
• Digital innovation
• Customer engagement
• Mobile apps
• Customer insights
• Sustainability
• Cybersecurity solutions
• Sports app development
• Machine learning
• Connected fitness devices
• Sports innovation labs
• Digital ecosystem
• B2C
• D2C
• Services
• Online shopping
• Shoes
• Consumer goods
• Consumers
• Apparel & fashion
• UX
• Information technology & services
• Enterprise software
• Enterprises
• Computer software
• B2B
• Internet infrastructure
• Internet
• Marketing & advertising
• Mechanical or industrial engineering
• Computer & network security
• Consumer internet
• Environmental services
• Renewables & environment
• Artificial intelligence

Technologies Used

• AI
• Adobe Media Optimizer
• Amazon SES
• Apache
• Atlassian Cloud
• AvantMetrics
• Bing Ads
• Bootstrap Framework
• Brightcove
• CSC Corporate Domains
• Cedexis Radar
• Datadog
• DoubleClick
• DoubleClick Conversion
• DynamicYield
• Eventbrite
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• GitHub Hosting
• Gmail
• Google Analytics
• Google Apps
• Google Dynamic Remarketing
• Google Font API
• Google Maps
• Google Maps (Non Paid Users)
• Google Tag Manager
• Heroku
• JQuery 1.11.1
• Klaviyo
• MailJet
• Microsoft Office 365
• Mobile Friendly
• MongoDB
• MouseFlow
• Paypal
• Pixlee
• React Redux
• Ruby On Rails
• SendInBlue
• Shopify
• Shopify Plus
• SmartRecruiters
• Tag Commander
• Vimeo
• VueJS
• YouTube
• Zencoder
• Zendesk
• reCAPTCHA

Affiliated Organizations & Regional Branches

• Decathlon Ireland
• Decathlon Lietuva
• Decathlon Greece
• Decathlon Colombia
• Decathlon Côte d'Ivoire
• Bergfreunde GmbH
• Dita International B.V.
• Athleticum Sportmarkets A
• DECATHLON PRO Corporativo B2B
• Decathlon Australia