Decathlon

Overview

Decathlon is a leading French multinational sporting goods retailer, founded in 1976 in Lille, France. With over 2,000 stores in more than 70 countries, including over 100 locations in India, Decathlon aims to make sports accessible to everyone. The company offers a wide range of affordable, high-quality sports equipment and apparel for all ages and skill levels.

The company manages its entire value chain in-house, from research and design to production and distribution, ensuring both quality control and affordability. Decathlon provides products for more than 70 sports and features a portfolio of mostly in-house brands, such as Quechua for outdoor gear and Kalenji for running. Its large-format retail stores serve as one-stop shops for sports enthusiasts, further supported by a strong online presence that reaches customers in remote areas. Decathlon also invests in customer education through training centers, enhancing user experience and engagement.

Basic Information

Industry	sporting goods
Founded	1976
Revenue	16.9B
Headquarters	4, Boulevard de Mons, Villeneuve-d'Ascq, Hauts-de-France, France, 59650
Alexa Ranking	20,344

Contact Details

Website: decathlon.com
LinkedIn: linkedin.com/company/decathlon-group

Key Focus Areas & Initiatives

Sport
Retail
Logistics
Digital
Innovation
Footwear
Sportswear
Sporting goods manufacturing
Global reach
Security measures
Inclusive technology
User experience
Software development
Big data
Sports retailer
Digital sports platform
Software engineering
Logistics automation
Global sports platform
Data analytics
Circularity
Automation
Customer experience
Digital retail
Cloud infrastructure
Security
Sports data analytics
Omnichannel experience
Wearable tech integration
Cloud computing
Software solutions
Connected devices
Connected sports gear
Robotic logistics
Connected sports products
Digital marketing
IoT
Information technology
Sustainable digital practices
Circular economy in sports
Digital retail security
Environmental responsibility
Cybersecurity
Digital customer insights
Personalization
Retail operations
Inventory management
Cybersecurity in retail
Robotics
E-commerce platform
Sports passion
Innovative technology
Sports equipment
User-centric design
Sports tech
Digital supply chain
AI
Digital transformation
API integration
Sports product IoT
Data security
E-commerce
Digital innovation
Customer engagement
Mobile apps
Customer insights
Sustainability
Cybersecurity solutions
Sports app development
Machine learning
Connected fitness devices
Sports innovation labs
Digital ecosystem
B2C
D2C
Services
Online shopping
Shoes
Consumer goods
Consumers
Apparel & fashion
UX
Information technology & services
Enterprise software
Enterprises
Computer software
B2B
Internet infrastructure
Internet
Marketing & advertising
Mechanical or industrial engineering
Computer & network security
Consumer internet
Environmental services
Renewables & environment
Artificial intelligence

Technologies Used

AI
Adobe Media Optimizer
Amazon SES
Apache
Atlassian Cloud
AvantMetrics
Bing Ads
Bootstrap Framework
Brightcove
CSC Corporate Domains
Cedexis Radar
Datadog
DoubleClick
DoubleClick Conversion
DynamicYield
Eventbrite
Facebook Custom Audiences
Facebook Login (Connect)
Facebook Widget
GitHub Hosting
Gmail
Google Analytics
Google Apps
Google Dynamic Remarketing
Google Font API
Google Maps
Google Maps (Non Paid Users)
Google Tag Manager
Heroku
JQuery 1.11.1
Klaviyo
MailJet
Microsoft Office 365
Mobile Friendly
MongoDB
MouseFlow
Paypal
Pixlee
React Redux
Ruby On Rails
SendInBlue
Shopify
Shopify Plus
SmartRecruiters
Tag Commander
Vimeo
VueJS
YouTube
Zencoder
Zendesk
reCAPTCHA

Decathlon | Company Profile