Dealertrack

Overview

Founded in 2001 and based in North Hills, New York, Dealertrack provides web-based software solutions for the automotive retail industry. The company serves a broad client base, including automotive dealers, lenders, original equipment manufacturers, and aftermarket providers.

Dealertrack operates the largest online credit application network in North America, connecting thousands of dealers with hundreds of lenders. Its offerings include a Dealer Management System, inventory management, sales and finance tools, digital marketing services, electronic vehicle registration and titling, document management solutions, and a transportation network. As part of Cox Automotive, Dealertrack prioritizes innovation and helps customers achieve operational efficiency and enhance the automotive retail experience.

Basic Information

Contact Details

• Phone: +1 516-734-3600
• Website: dealertrack.com
• LinkedIn: linkedin.com/company/dealertrack

Key Focus Areas & Initiatives

• Automotive retail technology solutions
• Dealer Management System (DMS)
• Inventory management tools
• Sales and finance automation
• Digital marketing services for dealerships
• Electronic motor vehicle registration & titling
• Automotive data analytics platform
• Lender-dealer connectivity platform
• Vehicle lifecycle management
• Secure document management
• Online credit processing network
• Operational efficiency and customer experience improvement
• Fintech integration in automotive retail
• Market data analytics
• Dealer website solutions & development
• Cloud-based platforms for dealers

Technologies Used

• 33Across
• AWS SDK for JavaScript
• AdRoll
• Adobe Media Optimizer
• Akamai
• Amazon AWS
• Amazon Associates
• Apache
• Bootstrap Framework
• Cedexis Radar
• Dealertrack
• Ensighten
• FBWCA-AR
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Formstack
• Google AdWords Conversion
• Google Analytics
• Google Analytics Ecommerce Tracking
• Google Font API
• Google Maps
• Google Tag Manager
• Gravity Forms
• Hotjar
• Linkedin Marketing Solutions
• LiveRamp
• Magento
• Microsoft Office 365
• Mobile Friendly
• New Relic
• Optimizely
• Outlook
• Route 53
• Salesforce Service Cloud
• Shutterstock
• The Trade Desk
• Twitter Advertising
• Typekit
• Vidyard
• Vimeo
• WordPress.org
• YouTube
• iGoDigital
• reCAPTCHA

Affiliated Organizations & Regional Branches

• Dealer.com