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Daktronics | Company Profile

10/2/2025

Contact Information

👤
Daktronics
🏢
Daktronics
📍
201 Daktronics DR, Brookings, SD 57006, US

Industry & Market

Primary Industry
mechanical or industrial engineering
Location
Brookings, South Dakota, United States
Public Trading
NASDAQ: DAKT

Company Metrics

👥Total Employees
1,197
⚙️Engineering
420
💼Sales Team
240
📈Marketing
36
📅Founded
1968
💰Revenue
756.5M
Alexa Ranking#97608

Funding Information

Market Cap
$1.0B
Annual Revenue
$756,477,000
Publicly traded company

Headcount Distribution

Total Employees
1,197
Departments
19

By Department

Department Breakdown

Engineering
Sales
Information Technology
Business Development
Support
Human Resources
Others

Technology Stack

Analytics & Tracking

Google AnalyticsGoogle Tag Manager

Social & Marketing

Facebook Custom AudiencesFacebook Login (Connect)Facebook WidgetLinkedin Marketing Solutions

Video & Media

VimeoYouTube

Email & Communication

Outlook
Total: 25 technologies

Keywords & Focus Areas

large screen led video systemsled message displaysled digital billboardsscoreboardstiming systemsout of home advertisingdigital signagedynamic message signsarchitectural lightingintelligent transporation systemsmobile & modular led systemsmiscellaneous manufacturing industriesconsumer discretionarymanufacturingcontrol systemscustomer servicehigh-performance displaysoutdoor displaysaudience engagementmessage displays+10 more
30 total keywords

Daktronics

Overview

Founded in 1968 by two electrical engineering professors at South Dakota State University, this publicly traded company specializes in the design, manufacturing, and sales of electronic scoreboards, programmable display systems, and large LED video displays. Its offerings serve a wide range of markets such as sports venues, transportation, commercial advertising, and public information systems.

Renowned for pioneering LED technology, the company has notably contributed to the sports display industry, with installations at major events including the Winter and Summer Olympics. Product offerings range from scoreboards and LED video displays to transportation solutions and AV communication systems, catering to professional sports teams, government agencies, and commercial clients worldwide. With ongoing innovations in digital display technology, the company maintains a strong position in its industry.

Basic Information

Industry mechanical or industrial engineering
Founded 1968
Revenue $756.5M
Headquarters 201 Daktronics Drive, Brookings, South Dakota, 57006, United States
Languages English, German, Spanish, French, Japanese, Russian
Alexa Ranking 97,608

Contact Details

Key Focus Areas & Initiatives

  • Large screen LED video systems
  • LED message displays
  • LED digital billboards
  • Scoreboards
  • Timing systems
  • Out of home advertising
  • Digital signage
  • Dynamic message signs
  • Architectural lighting
  • Intelligent transportation systems
  • Mobile & modular LED systems
  • Miscellaneous manufacturing industries
  • Consumer discretionary
  • Manufacturing
  • Control systems
  • Customer service
  • High-performance displays
  • Outdoor displays
  • Audience engagement
  • Message displays
  • Stadium displays
  • Urban advertising
  • Advertising & marketing
  • Indoor LCD signs
  • Sports venue displays
  • Immersive AV experiences
  • Transit displays
  • Show control systems
  • Public sector & government
  • Media & entertainment
  • Digital LED displays
  • Public space signage
  • Visual storytelling
  • LED lighting
  • Media content management
  • Digital street furniture
  • Electrical equipment manufacturing
  • Sports signage
  • Reliable AV systems
  • Smart city signage
  • Transportation equipment manufacturing
  • Video displays
  • Digital billboards
  • Display technology
  • Large-format displays
  • Interactive displays
  • Advertising displays
  • Public signage
  • Digital signage solutions
  • Urban digital signage
  • System maintenance
  • Outdoor advertising
  • AV systems
  • Global display solutions
  • LED technology
  • Digital LED display technology
  • Large-format LED displays
  • Video walls
  • Public information systems
  • Digital signage innovation
  • Media systems
  • Indoor signage
  • Event signage
  • Display installation
  • System installation
  • Digital signage software
  • Innovative display technology
  • Visual communication systems
  • Transportation signage
  • B2B
  • Government
  • Services
  • Retail
  • Audio and video equipment manufacturing
  • Customer experience
  • Digital marketing
  • Mechanical or industrial engineering
  • Electrical/electronic manufacturing
  • Transportation/trucking/railroad
  • Audio & video equipment manufacturing
  • Marketing & advertising

Technologies Used

  • Bullhorn
  • Canva
  • Circle
  • Drupal
  • Facebook Custom Audiences
  • Facebook Login (Connect)
  • Facebook Widget
  • Google Analytics
  • Google Cloud Hosting
  • Google Font API
  • Google Tag Manager
  • Linkedin Marketing Solutions
  • Microsoft Application Insights
  • Microsoft Office 365
  • Mobile Friendly
  • Nginx
  • Okta (sub-domains only)
  • Outlook
  • Remote
  • Salesforce Live Agent
  • SendInBlue
  • Sprint
  • Vimeo
  • VueJS
  • YouTube

Affiliated Organizations & Regional Branches

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