Crumbl

Overview

Crumbl is a bakery franchise chain based in Lindon, Utah, known for its gourmet cookies and desserts. Founded in 2017 by cousins Jason McGowan and Sawyer Hemsley, it started with a single store in Logan, Utah, and focused on perfecting the chocolate chip cookie. The company quickly gained popularity with its innovative weekly rotating menu of six flavors, including staples like Milk Chocolate Chip and seasonal favorites like S'mores.

The brand operates with an open-concept kitchen design, allowing customers to see the cookie-making process. By 2024, Crumbl had expanded rapidly with over 1,000 locations in the U.S. and several international sites. They offer takeout and delivery through their app, catering for events, and a franchising model supporting community-driven growth. The iconic Pink Box of cookies is central to the brand, making it a popular dessert choice.

Basic Information

Contact Details

• Phone: +1 435-363-9997
• Website: crumblcookies.com
• LinkedIn: linkedin.com/company/crumbl

Key Focus Areas & Initiatives

• Desserts
• Technology
• Human resources
• Leadership
• Data
• Testing
• Cookies
• Franchising
• Operations
• Branding
• Company culture
• Communications
• Marketing
• Food service
• Food & beverage services
• Franchises
• Consumer goods
• Consumers

Technologies Used

• AdRoll
• Amazon AWS
• Amazon SES
• CloudFlare Hosting
• Cloudflare DNS
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Gmail
• Google AdWords Conversion
• Google Apps
• Google Font API
• Google Maps
• Google Places
• Google Play
• Google Tag Manager
• Intercom
• Lever
• Microsoft Office 365
• Mobile Friendly
• Remote
• Route 53
• Shopify
• Shopify Custom
• Slack
• Stripe
• The Trade Desk
• Twitter Advertising
• Vercel
• Wix
• WordPress.org
• iMovie

Affiliated Organizations & Regional Branches