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Cru | Company Profile - Revenue, Headcount, Tech Stack, Contacts

3/11/2026

Contact Information

👤
Cru
🏢
Cru
📍
100 Lake Hart Dr, Orlando, FL 32828-0100, US

Industry & Market

Primary Industry
religious institutions
Location
Orlando, Florida, United States

Company Metrics

👥Total Employees
686
⚙️Engineering
59
💼Sales Team
4
📈Marketing
30
📅Founded
1951
💰Revenue
839.1M
Alexa Ranking#119058

Funding Information

Annual Revenue
$839,060,000
Publicly traded company

Headcount Distribution

Total Employees
686
Departments
19

By Department

Department Breakdown

Human Resources
Media And Commmunication
Finance
Operations
Engineering
Administrative
Others

Technology Stack

Analytics & Tracking

Google Tag Manager

Social & Marketing

Adobe Marketing CloudFacebook Custom AudiencesFacebook Login (Connect)Facebook WidgetLinkedin Marketing Solutions

Development

Bootstrap Framework

Video & Media

YouTube

Email & Communication

Gmail
Total: 47 technologies

Keywords & Focus Areas

citiesathletesoral learnersevangelismethnic communitiesonline ministrydiscipleshipmilitarystudentsfamilyjesus filmspiritual multiplicationchristian leadershipnon-profit organizationsbible distributionmedia strategyunreached people groupsmedia in restricted regionsglobal ministrymedia in remote areas+10 more
30 total keywords

Cru

Overview

Cru is a global evangelical Christian nonprofit organization founded in 1951 by Bill and Vonette Bright at UCLA. With over 16,000 staff members operating in 190 countries from its headquarters in Orlando, Florida, the organization focuses on evangelism and discipleship. Its mission is to help people experience God's love and build faith, offering tailored spiritual guidance, resources, and programs for various groups, including students, professionals, athletes, families, and the homeless.

The organization encompasses specialized ministries that reach campuses, workplaces, and communities, and provides evangelism and discipleship training, including strategies and apps for sharing the gospel on social media. Over 2.5 billion copies of the Four Spiritual Laws booklet have been distributed in more than 200 languages. Key initiatives include FamilyLife, Athletes in Action, and the JESUS Film Project, which has garnered over 5 billion views. Cru emphasizes personal spiritual journeys and global disciple-making through its diverse programs and partnerships.

Basic Information

Industry religious institutions
Founded 1951
Revenue $839.1M
Headquarters 100 Lake Hart Drive, Orlando, Florida, 32832, United States
Alexa Ranking 119058

Contact Details

Key Focus Areas & Initiatives

  • cities
  • athletes
  • oral learners
  • evangelism
  • ethnic communities
  • online ministry
  • discipleship
  • military
  • students
  • family
  • jesus film
  • spiritual multiplication
  • christian leadership
  • non-profit organizations
  • bible distribution
  • media strategy
  • unreached people groups
  • media in restricted regions
  • global ministry
  • media in remote areas
  • evangelical
  • media platform
  • world missions
  • media content
  • evangelistic campaigns
  • film ministry
  • media tools
  • media tools for church growth
  • media tools for leadership
  • media tools for outreach
  • online evangelism
  • media tools for community outreach
  • media in difficult environments
  • evangelistic tools
  • evangelism tools
  • leadership development
  • church growth
  • bible translation
  • church planting
  • media resources
  • religious organizations
  • church multiplication
  • evangelism strategies
  • media tools for discipleship
  • media tools for training
  • leadership training
  • media production
  • media and content production
  • media in unreached countries
  • church partnership
  • spiritual growth
  • media outreach
  • christian organization
  • christian outreach
  • faith-based organization
  • christian education
  • religious broadcasting
  • digital evangelism
  • mission trips
  • digital resources
  • media in hostile regions
  • media in restricted access areas
  • evangelism training
  • media campaigns
  • media tools for evangelism
  • education and training
  • media in diverse cultures
  • media in multiple languages
  • media in closed countries
  • christian discipleship
  • media in hostile environments
  • evangelism and discipleship
  • media ministry
  • missionary
  • relationship with jesus
  • know god
  • share the gospel
  • bible studies
  • growth resources
  • missions
  • community support
  • volunteer opportunities
  • campus ministry
  • family-focused programs
  • urban ministry
  • military outreach
  • international missions
  • faith resources
  • devotional materials
  • digital outreach training
  • life coaching
  • prayer resources
  • families involvement
  • student-led movements
  • multilingual resources
  • inner city ministry
  • campus crusade for christ
  • community engagement
  • christian resources
  • faith-based mentoring
  • faith journeys
  • self-discovery
  • digital ministry
  • help others grow
  • mentorship opportunities
  • christian events
  • cross-cultural outreach
  • helping the poor
  • youth ministry
  • crisis support
  • emotional wellness
  • entrepreneurship in ministry
  • lgbt+ outreach
  • online courses
  • counseling services
  • career opportunities
  • sports ministry
  • athletes in action
  • b2b
  • education
  • non-profit
  • nonprofit organization management
  • religious institutions
  • professional training & coaching

Technologies Used

  • AddThis
  • Adobe CQ
  • Adobe Marketing Cloud
  • Amazon AWS
  • Amazon SES
  • Atlassian Confluence
  • Bing Ads
  • Bootstrap Framework
  • Emma
  • Facebook Custom Audiences
  • Facebook Login (Connect)
  • Facebook Widget
  • Gmail
  • Google Apps
  • Google Docs
  • Google Drive
  • Google Font API
  • Google Maps
  • Google Maps (Non Paid Users)
  • Google Play
  • Google Plus
  • Google Sheets
  • Google Tag Manager
  • Gravity Forms
  • Jira
  • LearnDash
  • Linkedin Marketing Solutions
  • Mapbox
  • Microsoft Skype GroupMe
  • Mobile Friendly
  • Nginx
  • OneTrust
  • Ooyala
  • Oracle Siebel
  • Pagely
  • Parse.ly
  • React Redux
  • Remote
  • Route 53
  • Scene7
  • Twitter Advertising
  • UptimeRobot
  • WordPress.org
  • Wordpress VIP
  • YouTube
  • ezFlow for Google Docs for G Suite
  • reCAPTCHA

Affiliated Organizations & Regional Branches

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