Columbia Sportswear Company

Overview

Columbia Sportswear Company is a prominent American manufacturer of outdoor apparel and footwear, founded in 1938 in Portland, Oregon. Originally named Columbia Hat Company, it has grown into a global brand recognized for its durable and innovative outdoor gear. The company is headquartered in Cedar Mill, Oregon, and is currently led by Tim Boyle, who took over from his mother, Gert Boyle, known for her significant contributions to the company's success.

It offers a diverse range of products, including jackets, skiwear, rainwear, and performance fishing gear, all designed to provide comfort and protection in various outdoor conditions. The company also produces hiking boots, trail running shoes, and casual outdoor footwear, having expanded its portfolio through acquisitions of brands like Sorel and Mountain Hardwear. Columbia caters to outdoor enthusiasts, from casual hikers to serious athletes, emphasizing quality, innovation, and a commitment to the outdoor lifestyle.

Basic Information

Contact Details

• Phone: +1 800-622-6953
• Website: columbiasportswearcompany.com
• LinkedIn: linkedin.com/company/columbia-sportswear

Key Focus Areas & Initiatives

• greater outdoors
• sportswear
• outerwear
• outdoor industry
• footwear
• sporting goods
• apparel
• accessories
• consumer discretionary
• retail apparel & fashion
• e-commerce
• mountaineering gear
• waterproof fabric
• international markets
• thermal reflective technology
• product innovation
• outdoor gear
• omni-shade sun protection
• performance footwear
• b2b
• family-owned brand
• activewear
• brand marketing
• omni-tech waterproofing
• d2c
• sporting and athletic goods manufacturing
• global outdoor brand
• outdoor clothing
• retail
• innovative fabric technologies
• consumer goods
• e-commerce platform
• outdoor apparel
• fishing equipment
• wholesale distribution
• active lifestyle gear
• b2c
• sustainability
• outdoor recreation
• omni-heat thermal lining
• manufacturing
• performance gear
• sports apparel
• waterproof jackets
• insulated outerwear
• hiking boots
• athletic footwear
• thermal gear
• base layers
• fleece pullovers
• moisture-wicking fabrics
• quick-dry clothing
• versatile outdoor accessories
• trail running gear
• camping equipment
• sustainable manufacturing
• eco-friendly materials
• uv protection clothing
• all-weather apparel
• thermal insulation
• technical backpacks
• durable footwear
• functional clothing
• packable jackets
• snow sports apparel
• lifestyle apparel
• lightweight clothing
• travel-friendly garments
• stretch fabrics
• breathable materials
• winter accessories
• performance-driven designs
• high-performance outerwear
• adventure gear
• fashionable outdoor wear
• recreational gear
• trail apparel
• active outdoor lifestyle
• rugged clothing
• functional accessories
• water-resistant clothing
• all-season gear
• multifunctional backpack
• camping apparel
• fit-for-purpose clothing
• distribution
• consumer products & retail
• shoes
• consumers
• apparel & fashion
• consumer internet
• internet
• information technology & services
• marketing & advertising
• enterprise software
• enterprises
• computer software
• environmental services
• renewables & environment
• mechanical or industrial engineering
• fashion
• outlet stores
• shopping
• sports wear

Technologies Used

• AI
• Adobe Media Optimizer
• Amazon AWS
• Amazon Associates
• Amazon CloudFront
• Apache
• AppNexus
• Apple Pay
• Atlassian Cloud
• Backbone JS Library
• Bazaarvoice
• Bing Ads
• Braintree
• Cedexis Radar
• CloudFlare Hosting
• Commission Junction
• DataXu
• Demandware
• Demandware Analytics
• Dotomi
• DoubleClick
• DoubleClick Conversion
• DoubleClick Floodlight
• Drupal
• Dstillery
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• FeedMagnet
• Figma
• FullStory
• Google AdWords Conversion
• Google Analytics
• Google Dynamic Remarketing
• Google Font API
• Google Maps
• Google Maps (Non Paid Users)
• Google Tag Manager
• Hotjar
• Linkshare
• LiveRamp
• Media.net
• Microsoft Office 365
• Mobile Friendly
• Monetate
• New Relic
• Outlook
• Paypal
• PowerReviews
• Qualtrics
• Remote
• Route 53
• Salesforce Commerce Cloud
• Scene7
• Stripe
• Teads
• The Trade Desk
• Typekit
• UltraDns
• Vimeo
• WP Engine
• Wistia
• Workday Recruit
• Yahoo Ad Manager Plus
• Yahoo Analytics
• YouTube
• [24]7 Live Chat
• greyscale - grey

Affiliated Organizations & Regional Branches

• Pacific Trail
• Mountain Hardwear
• Columbia Sportswear Company. Avenue
• Brand Colômbia
• prAna
• Columbia Sportswear, France