City Beach | Company Profile - Revenue, Headcount, Tech Stack, Contacts
City Beach is an Australian lifestyle retail brand established in 1985, originally as a surf and skate shop in Brisbane, Queensland.
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City Beach is an Australian lifestyle retail brand established in 1985, originally as a surf and skate shop in Brisbane, Queensland. It specializes in surf, skate, and street fashion aimed at Gen Z customers, promoting casual and active lifestyles. The brand has expanded significantly, operating 60-70 physical stores across Australia, including major cities like Brisbane, Sydney, and Perth, and has a growing online presence in Australia, New Zealand, the US, and the UK.
The company offers a diverse range of clothing, swimwear, and accessories for men, women, and kids, featuring over 300 global brands such as RipCurl, Billabong, Nike, and Adidas, along with exclusive private labels. The brand emphasizes quality, trends, and inclusivity, reflecting a vibrant Aussie surf and skate culture. With a focus on customer engagement, City Beach employs staff who embody its lifestyle and utilizes social media influencers to connect with its audience. The company is committed to community involvement and customer service, celebrating its 40th anniversary in 2025 while continuing to grow in new markets.
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