Cardlytics

Overview

Cardlytics, Inc. is a digital advertising and commerce media platform based in Atlanta, Georgia, founded in 2008. The company utilizes anonymized first-party purchase data from financial institutions to facilitate targeted marketing, personalized cash-back rewards, and measurable sales outcomes. With access to billions of card-based transactions, it connects the banking and marketing industries, serving approximately 215 million monthly active users.

The platform processes data from over 2,000 financial institutions and offers services including targeted advertising within online banking apps, cash-back rewards, loyalty programs for bank customers, and analytics providing actionable insights for marketers. Key partnerships include Bank of America, JPMorgan Chase, and Wells Fargo, helping enhance advertiser reach while providing banks with revenue and loyalty tools. The platform has delivered over $46 billion in measurable sales and $1 billion in customer rewards.

Basic Information

Contact Details

• Phone: +1 888-798-5802
• Website: cardlytics.com
• LinkedIn: linkedin.com/company/cardlytics

Key Focus Areas & Initiatives

• Advertising
• Consumer internet
• Information technology
• Technology
• Advertising services
• Retail media network
• Deterministic purchase data
• Purchase data democratization
• Market research
• ROI measurement
• B2B
• Digital banking
• Targeted advertising
• Customer retention strategies
• Consumer spend patterns
• Campaign measurement
• Retail loyalty insights
• Consumer behavior insights
• Data-driven marketing
• Digital banking rewards
• Ad performance analytics
• Purchase intelligence
• Consumer loyalty segmentation
• Transaction-based marketing
• Customer loyalty
• Business intelligence
• Retail
• Bank customer insights
• B2C
• E-commerce
• Retail marketing
• Loyalty programs
• Retail grocery targeting
• Bank partnerships
• Ad platform integration
• Identity resolution
• Customer behavior tracking
• Customer segmentation
• Bank rewards programs
• Transaction data monetization
• Digital advertising platform
• Consumer engagement
• First-party purchase data
• Advertising ROI
• Ad personalization
• Consumer transaction privacy
• Consumer transaction tracking
• Marketing automation
• Digital media buying
• Cardholder engagement
• Customer engagement
• Consumer targeting
• Consumer transaction data
• Transaction analytics
• Purchase data platform
• Purchase-based segmentation
• Bank data integration
• Customer journey analytics
• Bank privacy compliance
• Retail customer insights
• Card-linked offers
• Consumer loyalty analysis
• Ad campaign analytics
• Financial services
• Bank channel advertising
• Campaign optimization
• Transaction data privacy
• Multi-channel marketing
• Advertising agencies
• Bank advertising
• Transaction data analysis
• Fintech
• User experience
• Consumer spend analytics
• Marketplace reach
• Financial institution partnerships
• Ad targeting
• D2C
• Ad performance measurement
• Consumer insights
• Omni-channel reporting
• Consumer spend optimization
• Digital rewards platform
• Advertising automation
• Purchase behavior analysis
• Personalized cash-back offers
• Privacy-safe platform
• Digital marketing solutions
• Customer acquisition
• Digital ad network
• Consumer spend analysis
• Bank-driven marketing
• Sales lift measurement
• Advertising & marketing
• Advertising effectiveness
• Incremental sales
• Native ad platform
• Consumer spending
• Bank rewards
• Advertiser partnerships
• Measurable marketing
• Competitive insights
• Ad performance tracking
• Omni-channel marketing
• Real-time analytics
• Sales impact measurement
• Digital engagement
• Brand safety
• Pay-for-performance advertising
• User engagement
• Order tracking
• Transactional data
• Advertising technology
• Customer behavior analysis
• Ad targeting techniques
• Channel marketing
• User demographic insights
• Cross-channel measurement
• Customer journey mapping
• Performance analytics
• Data privacy compliance
• Transaction patterns
• Advertising insights
• Market share analysis
• Incremental return on ad spend
• Business growth strategies
• Customer spending behavior
• Consumer loyalty metrics
• Finance
• Consumer products & retail
• Consumers
• Information technology & services
• Analytics
• SaaS
• Computer software
• Enterprise software
• Enterprises
• Finance technology
• UX

Technologies Used

• ADP
• AI
• AWS Cloud
• AWS Trusted Advisor
• Amazon AWS
• Amazon Athena
• Amazon CloudWatch
• Amazon SES
• Amazon Web Services (AWS)
• Android
• Apple macOS
• Atlassian Cloud
• Barracuda Networks
• BugHerd
• Cloudflare DNS
• Contently
• Coupa
• Databricks
• Datadog
• Drift
• Dropbox
• Drupal
• Flickr Slideshow
• Gmail
• Google
• Google Analytics
• Google Apps
• Google Docs
• Google Font API
• Google Sheets
• Google Tag Manager
• Google Workspace
• Greenhouse.io
• Highspot
• IoT
• JQuery 1.11.1
• Jira
• Mapbox
• Media Temple SSL
• MediaMath
• Microsoft Intune Enterprise Application Management
• Microsoft Windows Defender Antivirus
• Microsoft Windows Server 2012
• Mobile Friendly
• NetSuite
• Okta
• Pardot
• React
• Remote
• Route 53
• SalesLoft
• Salesforce
• Slack
• Sumologic
• TSheets
• Vimeo
• VueJS
• Webflow
• WordPress.org
• Workday
• Workday Recruit
• Zendesk
• ezFlow for Google Docs for G Suite

Affiliated Organizations & Regional Branches

• Immediate Cashback
• Bridg
• Dosh