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Canada Life | Company Profile

10/1/2025

Canada Life

Overview

Founded in 1847, this financial services company is recognized as Canada’s first life insurance provider and has grown to become one of the country's largest firms. Its operations encompass insurance, wealth management, and asset management services under the Canada Life Assurance Company brand as part of a larger parent organization. The firm serves approximately 3.4 million customers, focusing on long-term relationship building and exceptional client service.

A diverse range of financial products is offered, including life insurance, wealth management solutions, retirement planning, and protection products. Through partnerships with financial advisors, it delivers customized planning, investment advice, and a commitment to sustainable and responsible business practices, supporting the financial wellbeing of its stakeholders.

Basic Information

Industry insurance
Founded 1847
Revenue 15.2B
Headquarters 330 University Avenue, Toronto, Ontario M5G 1R8, CA
Parent Organization Great-West Lifeco Inc
Alexa Ranking 21858

Contact Details

Key Focus Areas & Initiatives

  • insurance & wealth management
  • wealth management
  • long-term savings
  • employee benefits programs
  • personal insurance
  • canada life brand
  • employee benefits
  • financial products
  • customer support
  • investment solutions
  • mental health support
  • financial stability
  • community support initiatives
  • employee wellness benefits
  • community-based financial services
  • insurance policies
  • health insurance
  • community health partnerships
  • community well-being
  • group insurance
  • group benefits
  • policy amalgamation benefits
  • customer engagement tools
  • innovative insurance solutions
  • investment products
  • life and health insurance
  • financial education
  • risk management
  • community health initiatives
  • digital insurance platform
  • retirement planning
  • retirement income solutions
  • mental health integration
  • risk diversification
  • insurance
  • policy management
  • amalgamation
  • financial security
  • corporate insurance
  • retirement services
  • holistic financial planning
  • customer service
  • policy administration
  • financial services
  • financial advice
  • insurance products
  • community support
  • customer-centric approach
  • canada
  • wealth protection
  • life insurance
  • policyholder dividends
  • online account management
  • retirement solutions
  • community programs
  • market presence
  • wealth management services
  • community engagement
  • long-term risk pooling
  • canadian insurance history
  • risk diversification strategies
  • financial planning
  • b2c
  • d2c
  • services
  • retail
  • estate planning
  • customer experience
  • asset management
  • customer engagement
  • investment management
  • financial reporting
  • regulatory compliance
  • mobile app
  • digital banking
  • law practice
  • legal services

Technologies Used

  • AT Internet
  • Adobe Marketing Cloud
  • Adobe Media Optimizer
  • Amadesa
  • AppDynamics
  • Atlassian Cloud
  • Bing Ads
  • Bootstrap Framework
  • Cedexis Radar
  • DoubleClick
  • DoubleClick Conversion
  • ExactTarget
  • Facebook Custom Audiences
  • Facebook Login (Connect)
  • Facebook Widget
  • Google Analytics
  • Google Cloud Hosting
  • Google Dynamic Remarketing
  • Google Font API
  • Google Maps
  • Google Maps (Non Paid Users)
  • Google Play
  • Google Tag Manager
  • Liferay
  • Linkedin Marketing Solutions
  • Mobile Friendly
  • MongoDB
  • MouseFlow
  • New Relic
  • Nginx
  • Omniture (Adobe)
  • Open AdStream (Appnexus)
  • Qualtrics
  • Salesforce
  • Salesforce Live Agent
  • Shutterstock
  • Stripe
  • Twitter Advertising
  • Typekit
  • Vidyard
  • Vimeo
  • VueJS
  • Wistia
  • WordPress.org
  • YouTube

Affiliated Organizations & Regional Branches

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