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BRUNT Workwear | Company Profile

1/9/2026

Contact Information

👤
BRUNT Workwear
🏢
BRUNT Workwear
📍
54 Concord St, North Reading, Massachusetts 01864, US

Industry & Market

Primary Industry
apparel & fashion
All Industries
apparel & fashionconsumer goods
Location
North Reading, Massachusetts, United States

Company Metrics

👥Total Employees
52
⚙️Engineering
3
💼Sales Team
4
📈Marketing
18
📅Founded
2020
💰Revenue
50M
Alexa Ranking#404883

Funding Information

Total Funding
$43.9M
Latest Stage
Private equity
Annual Revenue
$50,000,000

Headcount Distribution

Total Employees
52
Departments
19

By Department

Department Breakdown

Marketing
Operations
Sales
Engineering
Entrepreneurship
Finance
Others

Technology Stack

Analytics & Tracking

Google AnalyticsGoogle Tag Manager

Social & Marketing

Facebook Custom AudiencesFacebook Login (Connect)Facebook WidgetGoogle AdWords ConversionGoogle Dynamic Remarketing

Video & Media

VimeoYouTube

Email & Communication

Gmail
Total: 48 technologies

Keywords & Focus Areas

workwearfootwearapparelwholesaleretail apparel & fashionwork bootsslip-resistantb2csafety toework pantscomp toe work bootswork jacketsresoleable bootsbarnyard-resistant leatherindustrial safety bootsfootwear manufacturingindustrial work bootslightweight work bootsslip-resistant outsolese-commerce+10 more
30 total keywords

BRUNT Workwear

Overview

BRUNT Workwear is a direct-to-consumer brand specializing in high-quality, durable boots and apparel for tradesmen and blue-collar workers. Founded in 2020 by Eric Girouard and based in Wilmington, Massachusetts, the company is dedicated to performance, comfort, and affordability, with products rigorously tested for safety and utility.

The product lineup features waterproof and slip-resistant work boots, insulated jackets, performance shirts, and utility shorts, crafted in collaboration with real trade workers to meet practical job site needs. Operating primarily through its online platform, BRUNT has expanded its wholesale reach to over 850 stores and supports the trades community with initiatives like the Bucket Talk series, sharing worker stories and trade insights.

Basic Information

Industry Apparel & fashion
Founded 2020
Revenue 50M
Headquarters 54 Concord St, North Reading, Massachusetts 01864-2602, United States
Alexa Ranking 404883

Contact Details

Key Focus Areas & Initiatives

  • Performance-driven workwear
  • Direct-to-consumer and wholesale apparel distribution
  • Product innovation through collaboration with tradespeople
  • Community engagement via Bucket Talk series
  • Safety and comfort-focused footwear and clothing
  • Expansion into retail stores

Technologies Used

  • AI
  • Adobe Media Optimizer
  • Afterpay
  • Bing Ads
  • BugHerd
  • Cedexis Radar
  • Circle
  • Criteo
  • DoubleClick
  • DoubleClick Conversion
  • Facebook Custom Audiences
  • Facebook Login (Connect)
  • Facebook Widget
  • Figma
  • GRIN
  • Gmail
  • Google AdSense
  • Google AdWords Conversion
  • Google Analytics
  • Google Apps
  • Google Dynamic Remarketing
  • Google Font API
  • Google Maps
  • Google Tag Manager
  • Gorgias
  • Greenhouse.io
  • Hotjar
  • Klaviyo
  • Microsoft Office 365
  • Mobile Friendly
  • Monetate
  • Paypal
  • Reamaze
  • Recharge Payments
  • Remote
  • Render
  • Reviews
  • Shopify
  • Shopify Plus
  • Taboola
  • Twitter Advertising
  • Typekit
  • Upsellit
  • Vimeo
  • VueJS
  • Yotpo
  • YouTube
  • accessiBe

Affiliated Organizations & Regional Branches

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