Brooks Running

Overview

Founded in 1914 and originally based in Philadelphia, this American company has developed a reputation for producing high-quality running shoes. Over the years, it has become a prominent brand in the running shoe industry, now headquartered in Seattle, Washington.

The company specializes in developing innovative performance footwear with features like DNA cushioning, which adapts to each runner's stride, and the GuideRails support system for foot stability and injury prevention. Their philosophy, "Run Happy," emphasizes the joy and health benefits of running with proper footwear. The organization is dedicated to serving the running community through advanced product design and collaborations with elite athletes.

Basic Information

Contact Details

• Phone: +1 206-858-5400
• Website: brooksrunning.com
• LinkedIn: linkedin.com/company/brooks-running-company

Key Focus Areas & Initiatives

• Running shoes
• Running apparel
• Apparel
• Retail
• Outdoor industry
• Sporting goods
• Innovation
• Technology
• Performance running gear
• Gait analysis
• Performance apparel
• Sustainable materials
• Footwear manufacturing
• Sports apparel
• LEED facilities
• Athletic apparel
• Innovative shoe design
• DNA cushioning technology
• Support shoes
• Women's running shoes
• Stability shoes
• Athlete performance and support
• Community engagement
• Environmental sustainability
• Product innovation
• Recycled materials
• Comfort technology
• Race shoes
• Guided support systems
• Custom fit solutions
• Neutral shoes
• Trail running
• Running accessories
• Manufacturing
• Sustainability initiatives

Technologies Used

• AI
• AdPilot
• Adobe Media Optimizer
• Akamai
• Amazon Associates
• AppNexus
• Apple Pay
• Bing Ads
• Brightcove
• Cedexis Radar
• Cloudinary
• Demandware
• DoubleClick
• DoubleClick Conversion
• DoubleClick Floodlight
• Eprize
• Eventbrite
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Flashtalking
• Google AdWords Conversion
• Google Analytics
• Google Dynamic Remarketing
• Google Font API
• Google Maps
• Google Tag Manager
• HeapAnalytics
• Lever
• Mapbox
• Microsoft Azure
• Microsoft Azure Hosting
• Microsoft Office 365
• Mimecast
• Mobile Friendly
• Multilingual
• New Relic
• OpenX - Exchange
• Optimizely
• OwnerIQ
• Paypal
• Pixlee
• Qualtrics
• RTB House
• Render
• Ruby On Rails
• SOASTA
• Sendgrid
• Shopify
• Tealium
• The Trade Desk
• TurnTo
• Twitter Advertising
• Vimeo
• VueJS
• WordPress.org
• Yahoo Ad Manager Plus
• Yahoo Analytics
• YouTube
• Zendesk
• greyscale - grey
• reCAPTCHA

Affiliated Organizations & Regional Branches

• Texas Peak Group (Trading As Brooks Running AU)