Brighthouse Financial

Overview

Based in Charlotte, North Carolina, Brighthouse Financial, Inc. is a major American insurance company established in 2017 following a separation from MetLife. However, its heritage can be traced back to 1863 with Travelers Insurance Company. The company manages around $203 billion in assets, providing services to more than 2 million customers and overseeing about 2.6 million insurance policies and annuity contracts.

The organization is focused on annuities and life insurance products, offering variable, fixed, index-linked, and income annuities, as well as various types of life insurance. Its mission centers on supporting individuals in achieving lasting financial security, especially for retirement income and life insurance protection. Innovations include products such as Brighthouse SecureKey Fixed Indexed Annuities and Brighthouse SmartGuard Plus. Recognized for its financial strength, Brighthouse Financial has received honors for trustworthiness and workplace diversity.

Basic Information

Contact Details

• Phone: +1 980-365-7100
• Website: brighthousefinancial.com
• LinkedIn: linkedin.com/company/brighthouse-financial

Key Focus Areas & Initiatives

• annuities
• life insurance
• finance
• diversity recognition
• customer protection
• b2c
• long heritage
• financial strength
• term life insurance
• trustworthy insurance provider
• retirement lifestyle solutions
• sustainable business practices
• b2b
• retirement planning
• legacy and estate planning
• income guarantees
• life insurance products
• retail
• estate planning
• market risk management
• hybrid life and long-term care insurance
• product development
• product innovation
• long-term care protection
• retirement solutions
• long heritage in insurance
• retirement income planning
• customer trust
• risk management
• underwriting
• whole life insurance
• financial strength ratings
• registered index-linked annuities
• insurance subsidiaries
• guaranteed income builder
• asset management
• variable life insurance
• sustainability
• income annuities
• index-linked annuities with guarantees
• insurance
• market risk mitigation
• asset management services
• annuity products
• financial expertise
• life insurance protection
• market protection
• universal life insurance
• public company
• publicly traded
• guaranteed income
• nasdaq
• financial services
• direct life, health, and medical insurance carriers
• fixed indexed annuities
• financial stability
• market volatility protection
• financial planning
• fixed annuities
• fixed rate annuities
• annuity
• hybrid life insurance
• hybrid insurance products
• wealth management
• legacy planning solutions
• long-term care insurance
• legacy planning
• customer service
• index-linked annuities
• annuity income calculator
• insurance product innovation
• retirement income
• insurance underwriting
• retirement protection products
• diversity awards
• financial security
• diversity in leadership
• services
• sustainable insurance practices
• retirement income solutions
• long-term financial security
• customer service excellence
• product guarantees
• income stream guarantees
• variable annuities
• insurance products
• financial professionals
• investment strategies
• flexibility
• cap rate
• step rate
• market volatility
• guaranteed payments
• tax deferral
• death benefits
• cash value accumulation
• investment allocations
• personal financial advice
• retirement assets
• claim processes
• financial ratings
• premium payments
• policy servicing
• withdrawal charges
• annuity calculators
• life insurance coverage
• certified advisors
• retirement lifestyle
• future planning
• market indices
• financial guarantees
• secure investments
• financial advice
• law practice
• legal services
• environmental services
• renewables & environment
• investment management

Technologies Used

• AI
• Adobe Media Optimizer
• Amazon AWS
• Amazon CloudFront
• Apache
• Bing Ads
• Bluekai
• Bootstrap Framework
• DataXu
• Dotomi
• DoubleClick
• DoubleClick Conversion
• DoubleClick Floodlight
• Drupal
• Dstillery
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Google AdSense
• Google AdWords Conversion
• Google Analytics
• Google Dynamic Remarketing
• Google Font API
• Google Remarketing
• Google Tag Manager
• Hotjar
• Krux
• LiveRamp
• Media.net
• MediaMath
• Microsoft Office 365
• Mobile Friendly
• New Relic
• Outlook
• Route 53
• Rubicon Project
• Stripe
• TripleLift
• Undertone
• Vimeo
• Wistia
• YouTube