Braze

Overview

Braze, Inc. is a customer engagement platform based in New York City, founded in 2011. Originally named Appboy, the company rebranded to Braze in 2017 to reflect its growth into a comprehensive cross-channel solution. The platform went public in November 2021 and serves over 2,000 global brands across more than 70 countries, supporting 7.45 billion monthly active users and delivering over 3.9 trillion messages and actions each month.

The platform delivers an integrated customer relationship management (CRM) experience focused on mobile and cross-channel marketing automation. Key features include a variety of messaging channels, personalization, and AI-driven orchestration, supporting real-time engagement and fostering customer loyalty. Braze also demonstrates a commitment to community impact through initiatives like Braze Cares and the Braze for Social Impact Fund.

Basic Information

Contact Details

• Phone: +1 609-964-0585
• Website: braze.com
• LinkedIn: linkedin.com/company/braze

Key Focus Areas & Initiatives

• Mobile engagement
• Marketing automation for apps
• Customer engagement
• Marketing technology
• Cross-channel marketing
• Customer experience optimization
• AI-driven marketing
• Personalization tools
• Real-time messaging & triggers
• Data analytics & integration
• Customer segmentation & journey orchestration
• Multi-channel marketing automation
• Customer loyalty & retention
• Predictive analytics & modeling
• Omnichannel campaign optimization
• Community impact & social initiatives

Technologies Used

• AI
• AT Internet
• AWS SDK for JavaScript
• AWS Trusted Advisor
• Acxiom
• Ad Astra
• Adobe Experience Cloud
• Adobe Media Optimizer
• Advertising.com
• Airflow
• Amadesa
• Amazon EC2
• Amazon SES
• Amazon Simple Storage Service (S3)
• Amazon Web Services (AWS)
• Angular
• Ansible
• Apache Kafka
• Apple macOS
• Atex
• Atlassian Cloud
• Azure Linux Virtual Machines
• Bash
• Bootstrap Framework
• Braze
• BugHerd
• CAT
• CSS
• Canvas by Instructure
• CaptivateIQ
• Cedexis Radar
• Chartbeat
• Cision
• Clari
• ClickHouse
• CloudFlare Hosting
• Criteo
• Crossbeam
• CrowdStrike
• Cypress
• Datadog
• DoubleClick
• DoubleClick Conversion
• DoubleClick Floodlight
• Elasticsearch
• Facebook
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Fastapi
• Flow
• FullStory
• GetFeedback
• Git
• GitHub
• GitHub Actions
• Gmail
• Google
• Google AdSense
• Google AdWords Conversion
• Google AlloyDB for PostgreSQL
• Google Analytics
• Google Analytics Ecommerce Tracking
• Google Apps
• Google Cloud BigQuery
• Google Cloud Dataproc
• Google Cloud Platform
• Google Dynamic Remarketing
• Google Font API
• Google Maps
• Google Maps (Non Paid Users)
• Google Play
• Google Sheets
• Google Tag Manager
• Google Workspace
• Greenhouse.io
• HELM
• HTML5 Maker
• IBM ILOG CPLEX Optimization Studio
• IBM Tivoli OMEGAMON
• ISO+™
• JQuery 2.1.1
• Javascript
• Jenkins
• Jira
• Keras
• Kubernetes
• Linkedin Marketing Solutions
• Liquid
• LiveRamp
• MLflow
• Marketo
• MicroAd
• Microsoft Azure
• Microsoft Azure Monitor
• Microsoft Excel
• Microsoft Office 365
• Microsoft Windows Defender Antivirus
• Mixpanel
• Mobile Friendly
• MongoDB
• Multilingual
• NTENT
• NetSuite
• New Relic
• Ning
• ON24
• Okta
• OneTrust Tech Risk & Compliance
• Oomnitza
• Open Policy Agent
• PagerDuty
• Playwright
• PostgreSQL
• Progress Chef
• Prometheus
• Python
• Quantcast
• RabbitMQ
• Rapid7 InsightVM
• React
• React Redux
• Redis
• Remote
• Route 53
• Ruby On Rails
• SES
• SQL
• Salesforce
• Salesforce Platform
• Salesforce Sales Cloud
• Salesforce Service Cloud
• Scene7
• Segment.io
• Sentry
• Shopify
• Sidekiq Pro
• Siemens SIMATIC S7
• Slack
• Snowflake
• Snyk Code (SAST)
• SparkPost
• Splunk SOAR
• StackAdapt
• StatCounter
• Strapi
• Streamlit
• Stripe
• Tealium
• Tenable.sc
• TensorFlow
• Terraform
• The Trade Desk
• Tor
• TypeScript
• Typeform
• Vercel
• Verizon WAF
• Vimeo
• VueJS
• WhatsApp
• Wistia
• WordPress.org
• Workday
• Workiva
• XGBoost
• Yahoo Ad Manager Plus
• Yahoo Analytics
• Yotpo
• YouTube
• Zendesk
• Zscaler
• dbt
• pandas
• python celery
• reCAPTCHA
• scikit-learn
• webpack

Affiliated Organizations & Regional Branches

• OfferFit by Braze