Brandwatch

Overview

Brandwatch is a UK-based digital consumer intelligence firm specializing in social media monitoring, analytics, and management software. Founded in 2007, it operates in multiple global locations and offers advanced solutions for real-time data insights and online brand reputation analysis. In 2021, the company was acquired by Cision, and in 2022, merged with Falcon.io to further strengthen its media monitoring and AI-driven social listening services.

Its core offerings include consumer intelligence tools for market research, social media management for campaign execution, influencer marketing, and comprehensive media intelligence combining PR monitoring with social listening. Trusted by leading global brands, Brandwatch provides access to social data from over 100 million sources, empowering organizations to make informed decisions through digital insights and analytics.

Basic Information

Contact Details

• Phone: +44 127 323 4290
• Website: brandwatch.com
• LinkedIn: linkedin.com/company/brandwatch

Key Focus Areas & Initiatives

• Social media monitoring and analytics
• Digital consumer intelligence
• Market research and brand analysis
• Social media management and campaign coordination
• Influencer marketing and scoring
• Media intelligence and PR monitoring
• AI-driven social listening
• Big data analytics
• Brand reputation management
• Customer sentiment and opinion mining
• Predictive analytics and trend detection
• Real-time alerts and reporting
• Enterprise software solutions (SaaS)
• Consumer market insights
• Social insights and engagement metrics
• Data aggregation and visualization
• Competitive benchmarking and analysis
• Management consulting services
• Strategic decision making
• Privacy compliance and data security

Technologies Used

• AI
• AWS Cost Explorer
• AWS SDK for JavaScript
• AWS Trusted Advisor
• Adobe Media Optimizer
• Airflow
• Amadesa
• Amazon AWS
• Amazon SES
• Ansible
• Apache Kafka
• Apache Solr
• Appcues
• Atlassian Cloud
• Azure Cost Management
• Azure Linux Virtual Machines
• BILL
• Backbone JS Library
• Bash
• Bing Ads
• Bizible
• Brandwatch
• Brandwatch Services
• C#
• CAT
• Cedexis Radar
• Cision
• CloudFlare Hosting
• Cloudflare DNS
• Cognism
• CrowdStrike Falcon X
• DemandBase
• Docker
• DoubleClick
• DoubleClick Conversion
• Drift
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Git
• GitHub Actions
• GitHub Copilot
• Gmail
• Gong
• Google AdWords Conversion
• Google AlloyDB for PostgreSQL
• Google Analytics
• Google Apps
• Google Cloud Hosting
• Google Dynamic Remarketing
• Google Font API
• Google Tag Manager
• Hadoop HDFS
• Hbase
• Hotjar
• Intercom
• Kubernetes
• LearnDash
• Lever
• LexisNexis Accurint
• Linkedin Marketing Solutions
• Mailchimp Mandrill
• Marketo
• Maven
• Microsoft Office 365
• Mixpanel
• Mobile Friendly
• Multilingual
• New Relic
• OneTrust
• Optimizely
• Outlook
• PR Newswire
• PostgreSQL
• Puppet
• Python
• React
• React Redux
• Route 53
• Ruby On Rails
• Rust
• SQL
• SalesLoft
• Salesforce
• Scala
• Segment.io
• Sendgrid
• Similarweb
• Slack
• Spring
• Spring Boot
• Tint
• Twitter Advertising
• Udemy
• Vimeo
• WP Engine
• Wistia
• WordPress.org
• YouTube
• Zendesk
• ZooKeeper

Affiliated Organizations & Regional Branches

• BuzzSumo
• Brandwatch ES
• Paladin
• Qriously, Inc.