Bonobos | Company Profile - Revenue, Headcount, Tech Stack, Contacts
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Overview
Bonobos is a menswear company founded in 2007 by Andy Dunn and Brian Spaly. It specializes in comfortable, well-fitting clothing for men, starting with innovative pants designed to address common fit issues. The company began with better-fitting chinos and has since expanded its product line to include trousers, denim, shirts, shorts, swimwear, suits, outerwear, accessories, and shoes. Bonobos emphasizes high-quality fabrics and flattering fits, catering particularly to young men with athletic builds.
Initially an online-only retailer, Bonobos introduced physical stores called Guideshops in 2012, allowing customers to try on clothes and receive personalized fit guidance. The company operates over 60 stores across the U.S. and has developed a strong brand presence through effective marketing campaigns. Bonobos has built a loyal customer base by solving real fit problems and providing a superior shopping experience, making it a leader in the direct-to-consumer menswear market.
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Contact
Technology Stack
Analytics & Tracking
Social & Marketing
Database & Backend
Cloud & Infrastructure
Productivity
How to sell to
Buyer Teams to Target
Merchandising & Product Development
Director of Merchandising, Product Manager, Apparel, Head of Sourcing & Supply Chain, Lead Designer, Production Coordinator, Senior Apparel TechnologistRetail & Omnichannel Operations
VP of Retail Operations, Director of Guideshops, Store Experience Manager, Omnichannel Operations Manager, Logistics Specialist, Customer Experience SupervisorMarketing & Brand Experience
Chief Marketing Officer, Brand Manager, Growth Marketing Lead, CRM Marketing Analyst, Director of Customer Retention, Digital Marketing StrategistE-commerce & Technology
Head of E-commerce, Director of Digital Transformation, Web Analytics Manager, Lead Front-End Developer, IT Infrastructure Manager, Platform Integration SpecialistWhat they buy
- E-commerce platform and retail management software
- Digital marketing and analytics tools
- Payment processing and fraud prevention solutions
- Supply chain and inventory management systems
- Retail point-of-sale (POS) technology
- Customer experience and personalization platforms
- CRM and customer retention solutions
Signals to watch
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