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Blundstone Australia | Company Profile

1/3/2026

Contact Information

👤
Blundstone Australia
🏢
Blundstone Australia
📍
88 gormanston road, moonah, tasmania, australia

Industry & Market

Primary Industry
apparel & fashion
Location
Hobart, Tasmania, Australia

Company Metrics

👥Total Employees
52
⚙️Engineering
5
💼Sales Team
22
📈Marketing
7
📅Founded
1870
💰Revenue
6.5M

Funding Information

Annual Revenue
$6,500,000
Publicly traded company

Headcount Distribution

Total Employees
52
Departments
19

By Department

Department Breakdown

Sales
Marketing
Engineering
Support
Accounting
Finance
Others

Technology Stack

Analytics & Tracking

Google AnalyticsGoogle Tag Manager

Social & Marketing

Adobe Marketing CloudFacebook Custom AudiencesFacebook Login (Connect)Facebook WidgetGoogle AdWords ConversionGoogle Dynamic RemarketingLinkedin Marketing Solutions

Development

Bootstrap Framework

Video & Media

VimeoYouTube

Email & Communication

Outlook
Total: 42 technologies

Keywords & Focus Areas

retail apparel & fashionwork bootssafety bootschelsea bootsmen's bootswomen's bootskids' bootssteel toe capcomposite toe capwaterproof bootsheat resistantpenetration resistanteasy oneasy offslip resistantcomfortable fitrugged outsolesboot accessoriesboot carelightweight protection+10 more
30 total keywords

Blundstone Australia

Overview

A family-owned company based in Hobart, Tasmania, Blundstone Australia has been crafting durable footwear since 1870. Known for its iconic elastic-sided Chelsea boots, the organization offers a range of rugged footwear suited for both work and leisure, including gumboots, lace-up safety boots, and casual styles. With over 150 years of design experience, their products support a wide variety of users, from workers to athletes.

Blundstone demonstrates a strong commitment to ethical practices and sustainability by operating a global supply chain while maintaining its Tasmanian roots. The company enjoys robust brand loyalty, has expanded internationally into markets such as the UK, and actively participates in community initiatives and sports sponsorships, reflecting a dedication to social responsibility.

Basic Information

Industry apparel & fashion
Founded 1870
Revenue 6.5M
Headquarters 88 Gormanston Rd, Hobart, Tasmania, 7009, Australia
Languages English
Alexa Ranking

Contact Details

Key Focus Areas & Initiatives

  • Retail apparel & fashion
  • Work boots
  • Safety boots
  • Chelsea boots
  • Men's boots
  • Women's boots
  • Kids' boots
  • Steel toe cap
  • Composite toe cap
  • Waterproof boots
  • Heat resistant
  • Penetration resistant
  • Easy on
  • Easy off
  • Slip resistant
  • Comfortable fit
  • Rugged outsoles
  • Boot accessories
  • Boot care
  • Lightweight protection
  • Industrial footwear
  • Casual boots
  • Non-safety toe
  • Slip-on convenience
  • Lace-up boots
  • Vegan boots
  • Premium leather
  • Durability
  • Size guide
  • Shipping options
  • Return policy
  • Best sellers
  • New arrivals
  • Fashionable boots
  • Functional design
  • Classic styles
  • Latest technology
  • Construction boots
  • Outdoor boots
  • Stylish designs
  • Heritage boots
  • Athletic safety shoes
  • Boot maintenance
  • Fall protection
  • Women's safety series
  • Men's safety series
  • Kids' footwear
  • Environmentally friendly
  • Supportive insoles
  • Customizable fit
  • Trusted brand
  • B2B
  • E-commerce
  • Services
  • Retail
  • Consumer internet
  • Consumers
  • Internet
  • Information technology & services

Technologies Used

  • AddThis
  • Adobe Marketing Cloud
  • Adobe Media Optimizer
  • Apple Pay
  • Bing Ads
  • Bootstrap Framework
  • Cedexis Radar
  • DoubleClick
  • DoubleClick Conversion
  • DoubleClick Floodlight
  • Facebook Custom Audiences
  • Facebook Login (Connect)
  • Facebook Widget
  • Google AdWords Conversion
  • Google Analytics
  • Google Dynamic Remarketing
  • Google Font API
  • Google Maps
  • Google Maps (Non Paid Users)
  • Google Tag Manager
  • Hotjar
  • Kenshoo
  • Linkedin Marketing Solutions
  • Linkshare
  • Microsoft Office 365
  • Mobile Friendly
  • New Relic
  • OneTrust
  • Outlook
  • Paypal
  • RocketFuel
  • Sendgrid
  • Shopify
  • SparkPost
  • The Trade Desk
  • Typekit
  • UltraDns
  • Vimeo
  • Visa Checkout
  • YouTube
  • Zendesk
  • reCAPTCHA

Affiliated Organizations & Regional Branches

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