Bitly

Overview

Bitly is a technology company based in New York City, founded in 2008. It specializes in URL shortening and link management services, operating a leading Link Management Platform used by millions worldwide, including nearly 75% of Fortune 500 companies. Bitly processes approximately 600 million shortened links each month, making it easier to share links across social media, SMS, and email.

The company delivers a comprehensive set of solutions, from a free URL shortening service to its premium Bitly Enterprise platform. The Enterprise offering features custom branded short domains, omnichannel campaign tracking, custom QR codes, and advanced analytics tools, enabling businesses to strengthen brand visibility and refine marketing effectiveness through data-driven insights. Significant investment has supported Bitly’s evolution from a free service to a profitable SaaS business, expanding its capabilities and market reach.

Basic Information

Industry	information technology & services
Founded	2008
Revenue	100M
Headquarters	139 5th Avenue, New York, NY 10010, United States
Languages	English, Japanese, Russian
Parent Organization	Spectrum Equity
Alexa Ranking	483

Contact Details

Key Focus Areas & Initiatives

URL shortening and link management
Social media links and sharing
Custom branded domains
QR code generation and customization
Omnichannel campaign tracking
Advanced analytics and campaign optimization
Enterprise-level SaaS platform
Secure link sharing and data security
Marketing automation tools
Customer engagement and insights
Real-time analytics for link performance
Mobile-friendly solutions
Supply chain transparency via QR codes
Cross-channel and omnichannel marketing
API integrations for link management
Traceability and product authenticity through QR codes

Technologies Used

DoubleClick
DoubleClick Conversion
Google Analytics
Google Dynamic Remarketing
Google Tag Manager
Linkedin Marketing Solutions
Mobile Friendly
Optimizely
Remote
Route 53

Affiliated Organizations & Regional Branches

Spectrum Equity

Bitly | Company Profile