Bitly | Company Profile
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Bitly
Overview
Bitly is a technology company based in New York City, founded in 2008. It specializes in URL shortening and link management services, operating a leading Link Management Platform used by millions worldwide, including nearly 75% of Fortune 500 companies. Bitly processes approximately 600 million shortened links each month, making it easier to share links across social media, SMS, and email.
The company delivers a comprehensive set of solutions, from a free URL shortening service to its premium Bitly Enterprise platform. The Enterprise offering features custom branded short domains, omnichannel campaign tracking, custom QR codes, and advanced analytics tools, enabling businesses to strengthen brand visibility and refine marketing effectiveness through data-driven insights. Significant investment has supported Bitly’s evolution from a free service to a profitable SaaS business, expanding its capabilities and market reach.
Basic Information
| Industry | information technology & services |
|---|---|
| Founded | 2008 |
| Revenue | 100M |
| Headquarters | 139 5th Avenue, New York, NY 10010, United States |
| Languages | English, Japanese, Russian |
| Parent Organization | Spectrum Equity |
| Alexa Ranking | 483 |
Contact Details
- Phone: +1 310-349-0860
- Website: bitly.com
- LinkedIn: linkedin.com/company/bitly
- Facebook: facebook.com/bitly
- AngelList: angel.co/bitly
- Twitter: twitter.com/bitly
Key Focus Areas & Initiatives
- URL shortening and link management
- Social media links and sharing
- Custom branded domains
- QR code generation and customization
- Omnichannel campaign tracking
- Advanced analytics and campaign optimization
- Enterprise-level SaaS platform
- Secure link sharing and data security
- Marketing automation tools
- Customer engagement and insights
- Real-time analytics for link performance
- Mobile-friendly solutions
- Supply chain transparency via QR codes
- Cross-channel and omnichannel marketing
- API integrations for link management
- Traceability and product authenticity through QR codes
Technologies Used
- DoubleClick
- DoubleClick Conversion
- Google Analytics
- Google Dynamic Remarketing
- Google Tag Manager
- Linkedin Marketing Solutions
- Mobile Friendly
- Optimizely
- Remote
- Route 53
Community
