BGB Group

Overview

Independent healthcare advertising and medical communications agency based in New York City, established in 2005 and possessing deep expertise in the life sciences sector. The agency is known for blending scientific insight with creative innovation to support clients across the biotech, medical device, and pharmaceutical industries.

Services include healthcare advertising, medical communications, strategic consulting, payer marketing, and market access strategies. Recent expansion through the acquisition of Kx Advisors has enhanced its high-science strategic consulting capacity, strengthening its commitment to clients' commercial lifecycle objectives.

Basic Information

Contact Details

• Phone: +1 212-920-2400
• Website: bgbgroup.com
• LinkedIn: linkedin.com/company/bgb-group

Key Focus Areas & Initiatives

• Medical communications
• Promotional advertising
• Medical education
• Digital programming
• Healthcare advertising
• HCP advertising
• Biopharmaceutical advertising
• Pharmaceutical marketing
• Healthcare consulting
• Patient advertising
• Direct-to-consumer advertising
• Medical device marketing
• Payer marketing
• Pharmacoeconomic consulting
• Advertising services
• Medical content creation
• Reimbursement planning
• Market access consulting
• Healthcare digital marketing
• Healthcare data analytics
• Brand positioning
• Market shaping
• Strategic consulting
• Brand development
• Scientific storytelling
• Market shaping strategy
• Product launch strategy
• Omnichannel healthcare marketing
• Payer & market access
• Consulting
• Disease education campaigns
• Patient engagement
• Reimbursement strategies
• Patient advocacy
• Healthcare analytics
• Regulatory support
• Data analytics
• Medical strategy
• Payer engagement
• Clinical trial communication
• Translation and interpretation services
• Digital marketing
• Life cycle management
• Regulatory compliance
• B2B
• Clinical communication
• Brand awareness
• Healthcare marketing
• KOL engagement
• Healthcare branding
• Market access strategies
• Market access
• Healthcare
• Market research
• Regulatory affairs support
• HCP marketing
• Healthcare strategy
• Therapeutic area strategy
• Omnichannel content
• Product commercialization
• Services
• Medical education campaigns
• Brand strategy
• Regulatory compliant content
• Creative campaigns
• Healthcare professionals
• Clinical strategy
• Unbranded messaging
• Promotional symposia
• Sales training
• Disease education
• Therapeutic area assessments
• Evidence generation
• Integrated marketing
• Web content
• Patient education
• Creative execution
• Client collaboration
• Multichannel communication
• Launch strategy
• Budget impact modeling
• Market insights
• Consumer marketing
• Healthcare consultancy
• Brand building
• Access training
• Consumer-centric solutions
• Personalized marketing
• Clinical development
• Healthcare innovation
• Data-driven insights
• Branding strategies
• Marketing integration
• Cross-functional teams
• Market dynamics
• Strategic partnerships
• Commercialization strategies
• Marketing & advertising
• Management consulting
• Health care
• Health, wellness & fitness
• Hospital & health care

Technologies Used

• ADP Workforce Now
• Adobe Acrobat Pro
• Adobe Creative Suite
• Adobe InDesign
• Adobe Photoshop
• Apache
• Atlassian Cloud
• Brandwatch
• CloudFlare CDN
• CloudFlare Hosting
• Figma
• Flow
• Google Analytics
• Google Cloud Security Command Center
• Google Tag Manager
• Greenhouse.io
• Hootsuite
• Meltwater
• Microsoft Intune Enterprise Application Management
• Microsoft Office
• Mobile Friendly
• Nec Asia Pacific Pte Ltd
• NetSuite
• Outlook
• Remote
• Salesforce
• Slack
• Sprinklr Social
• Strato
• Vimeo
• Workfront

Affiliated Organizations & Regional Branches

• Kx Advisors