Betika | Company Profile - Revenue, Headcount, Tech Stack, Contacts

Updated April 8, 2026

Industry & Market

No industry information available

Funding Information

No funding information available

Headcount Distribution

No headcount data available

Department Breakdown

No department data available

Keywords & Focus Areas

No keywords available

Overview

Betika is a leading sports betting platform based in Nairobi, Kenya, with operations extending across several African countries, such as DRC, Ethiopia, Ghana, Malawi, Mozambique, Nigeria, Tanzania, Uganda, and Zambia. Established in 2016 and licensed by Kenya's Betting Control and Licensing Board, the organization emphasizes responsible gaming and seeks to make a positive impact on the communities it serves.

The platform provides a wide variety of online gaming options, including a comprehensive sportsbook, casino games, and virtual gaming experiences. Users can interact with Betika through mobile apps, website, SMS, and USSD channels, accessing features like daily bonuses, promotional offers, and fast digital payment solutions. Recent expansions in the iGaming portfolio have strengthened its footprint in Africa's growing digital betting market.

Key Metrics

Total Employees
XXXX
Total number of employees
Engineering
XX
Number of employees in the engineering department
Sales Team
$XX
Number of employees in the sales department
Marketing
XX
Number of employees in the marketing department
Founded
XXXX
Year the company was founded
Revenue
$XXX,XXX,XXX
Total revenue of the company
Total Funding
$XXX M
Total funding of the company
Market Cap
$XXX,XXX
Market cap of the company

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Contact

Founded
2016
Industry
Gambling & Casinos

Technology Stack

Analytics & Tracking

Google Analytics
Google Tag Manager
Yahoo Analytics

Social & Marketing

Facebook Custom Audiences
Facebook Login (Connect)
Facebook Widget
Google AdWords Conversion+1 more

Database & Backend

Not found

Cloud & Infrastructure

CloudFlare Hosting
Cloudflare DNS
Google Cloud Hosting

Productivity

Not found

How to sell to

Buyer Teams to Target

Product & Technology

Chief Technology Officer, Head of Product, Lead Software Engineer, Senior Mobile Developer, QA Automation Lead, DevOps Manager

Marketing & Digital Growth

Chief Marketing Officer, Head of Digital Marketing, Performance Marketing Manager, SEO/PPC Specialist, Content Marketing Lead, User Acquisition Manager

Operations & Customer Experience

Director of Operations, Customer Support Lead, Community Programs Manager, Risk & Compliance Officer, Payments Operations Manager, Responsible Gaming Manager

Finance & Strategy

Chief Financial Officer, Head of Financial Planning, Business Development Manager, Revenue Analyst, Partnerships Manager, Legal Counsel

What they buy

  • Cloud infrastructure & hosting services
  • User analytics and customer engagement platforms
  • Payment and fraud detection solutions
  • Digital marketing and retargeting tools
  • Mobile app development frameworks
  • Compliance and risk management software
  • Sports data feeds and odds services

Signals to watch

πŸš€ Launch of new product features or betting marketsπŸ“† New job postings in product, engineering, or analyticsπŸ’° Announcement of raised funding or financial milestonesπŸ—ΊοΈ Regional expansion into new African marketsπŸ§‘β€πŸ’» Updates to technology stack or digital platformπŸ—£οΈ Major marketing campaigns or sponsorships

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