Betika | Company Profile - Revenue, Headcount, Tech Stack, Contacts

Betika | Company Profile - Revenue, Headcount, Tech Stack, Contacts

Updated April 8, 2026
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Betika is a leading sports betting platform based in Nairobi, Kenya, and operates across multiple African countries, including DRC, Ethiopia, Ghana, Malawi, Mozambique, Nigeria, Tanzania, Uganda, and Zambia.

Employees146
Revenue$6.1M
Alexa Rank# 12818

Industry & Market

Primary Industry
gambling & casinos
Location
Nairobi, Nairobi, Kenya

Funding Information

Annual Revenue
$6,100,000
Publicly traded company

Headcount Distribution

Total Employees
146
Departments
19

By Department

Department Breakdown

Engineering
Support
Marketing
Media And Commmunication
Business Development
Data Science
Others

Keywords & Focus Areas

online gamblinggambling facilities & casinosdigital betting experiencerapid growth in africadark mode featurebetting technologyuser experience enhancementsamusement arcadesgambling & casinosfaster navigationresponsible gamingdigital infrastructuredigital community engagementkenyan sports bettingbetting on international leaguescustomer engagementsms bettingdigital marketingpre-match bettinghigh website traffic+10 more
30 total keywords

Overview

Betika is a leading sports betting platform based in Nairobi, Kenya, with operations extending across several African countries, such as DRC, Ethiopia, Ghana, Malawi, Mozambique, Nigeria, Tanzania, Uganda, and Zambia. Established in 2016 and licensed by Kenya's Betting Control and Licensing Board, the organization emphasizes responsible gaming and seeks to make a positive impact on the communities it serves.

The platform provides a wide variety of online gaming options, including a comprehensive sportsbook, casino games, and virtual gaming experiences. Users can interact with Betika through mobile apps, website, SMS, and USSD channels, accessing features like daily bonuses, promotional offers, and fast digital payment solutions. Recent expansions in the iGaming portfolio have strengthened its footprint in Africa's growing digital betting market.

Key Metrics

Total Employees
XXXX
Total number of employees
Engineering
XX
Number of employees in the engineering department
Sales Team
$XX
Number of employees in the sales department
Marketing
XX
Number of employees in the marketing department
Founded
XXXX
Year the company was founded
Revenue
$XXX,XXX,XXX
Total revenue of the company
Total Funding
$XXX M
Total funding of the company
Market Cap
$XXX,XXX
Market cap of the company

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Contact

Company
Betika
Headquarters
Parklands Road, Nairobi, Nairobi 00100, KE
Founded
2016
Industry
Gambling & Casinos

Technology Stack

Analytics & Tracking

Google AnalyticsGoogle Tag ManagerYahoo Analytics

Social & Marketing

Facebook Custom AudiencesFacebook Login (Connect)Facebook WidgetGoogle AdWords Conversion+1 more

Database & Backend

Not found

Cloud & Infrastructure

CloudFlare HostingCloudflare DNSGoogle Cloud Hosting

Productivity

Not found

How to sell to Betika

Buyer Teams to Target

Product & Technology

Chief Technology Officer, Head of Product, Lead Software Engineer, Senior Mobile Developer, QA Automation Lead, DevOps Manager

Marketing & Digital Growth

Chief Marketing Officer, Head of Digital Marketing, Performance Marketing Manager, SEO/PPC Specialist, Content Marketing Lead, User Acquisition Manager

Operations & Customer Experience

Director of Operations, Customer Support Lead, Community Programs Manager, Risk & Compliance Officer, Payments Operations Manager, Responsible Gaming Manager

Finance & Strategy

Chief Financial Officer, Head of Financial Planning, Business Development Manager, Revenue Analyst, Partnerships Manager, Legal Counsel

What they buy

  • Cloud infrastructure & hosting services
  • User analytics and customer engagement platforms
  • Payment and fraud detection solutions
  • Digital marketing and retargeting tools
  • Mobile app development frameworks
  • Compliance and risk management software
  • Sports data feeds and odds services

Signals to watch

πŸš€ Launch of new product features or betting marketsπŸ“† New job postings in product, engineering, or analyticsπŸ’° Announcement of raised funding or financial milestonesπŸ—ΊοΈ Regional expansion into new African marketsπŸ§‘β€πŸ’» Updates to technology stack or digital platformπŸ—£οΈ Major marketing campaigns or sponsorships

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