Back to Directory
automotive logo

Bergstrom Automotive | Company Profile

1/15/2026

Contact Information

👤
Bergstrom Automotive
🏢
Bergstrom Automotive
📍
One Neenah Center, Neenah, Wisconsin, United States, 54956

Industry & Market

Primary Industry
automotive
Location
Neenah, Wisconsin, United States

Company Metrics

👥Total Employees
459
⚙️Engineering
2
💼Sales Team
207
📈Marketing
7
📅Founded
1982
💰Revenue
2B
Alexa Ranking#444216

Funding Information

Annual Revenue
$2,000,000,000
Publicly traded company

Headcount Distribution

Total Employees
459
Departments
19

By Department

Department Breakdown

Sales
Consulting
Information Technology
Finance
Administrative
Accounting
Others

Technology Stack

Analytics & Tracking

Google AnalyticsGoogle Tag Manager

Social & Marketing

Facebook Custom AudiencesFacebook Login (Connect)Facebook WidgetGoogle AdWords ConversionGoogle Dynamic Remarketing

Development

Bootstrap Framework

Video & Media

YouTube

Email & Communication

Gmail
Total: 28 technologies

Keywords & Focus Areas

automotive salesservicecar dealershipauto repairbody shopretail motor vehiclescustomer trustauto sales and servicemarket researchauto dealership community programsauto dealership philanthropic effortscar financingauto dealership expansionauto partsauto financing solutionsservice and repairvehicle leasingauto dealership groupauto dealership community engagementlocal community focus+10 more
30 total keywords

Bergstrom Automotive

Overview

Bergstrom Automotive is a family-owned automotive dealership group based in Neenah, Wisconsin. Founded in 1982 by brothers John and Richard Bergstrom, it has grown to become Wisconsin's largest dealership group, operating over 50 locations across the state. The company has expanded into major markets such as Madison and Green Bay, and it employs over 2,500 associates across its stores.

Bergstrom offers a wide selection of new and pre-owned vehicles from numerous brands, including Acura, Ford, Chevrolet, and Mercedes-Benz. Their services include parts, mechanical repair, body repair, maintenance, and financing, all provided through modern facilities. The company is known for its "Bergstrom Experience," which emphasizes vehicle quality, upfront pricing, and a commitment to community involvement. Bergstrom also actively supports local organizations, including Make-A-Wish Wisconsin and the United Way of Wisconsin, reflecting its dedication to giving back to the community.

Basic Information

Industry automotive
Founded 1982
Revenue 2B
Headquarters 1 Neenah Ctr, Neenah, Wisconsin, United States, 54956
Languages English
Alexa Ranking 444216

Contact Details

Key Focus Areas & Initiatives

  • Automotive sales
  • Service
  • Car dealership
  • Auto repair
  • Body shop
  • Retail motor vehicles
  • Customer trust
  • Auto sales and service
  • Market research
  • Auto dealership community programs
  • Auto dealership philanthropic efforts
  • Car financing
  • Auto dealership expansion
  • Auto parts
  • Auto financing solutions
  • Service and repair
  • Vehicle leasing
  • Auto dealership group
  • Auto dealership community engagement
  • Local community focus
  • Trust and integrity
  • Competitive pricing
  • Automotive dealership
  • Wisconsin's largest dealer
  • Vehicle sales
  • Hassle-free buying
  • Customer-centric approach
  • Growth through acquisition
  • Customer experience
  • Vehicle inventory
  • Inventory management
  • Customer service excellence
  • Multi-brand auto group
  • Employee culture
  • Wisconsin economy
  • Auto service technology
  • Transparent pricing
  • Auto dealership corporate responsibility
  • Auto dealership customer experience
  • Auto dealership growth strategy
  • Community investment
  • New and used vehicles
  • Auto sales analytics
  • Auto industry growth
  • Drive for a cure
  • Auto industry community support
  • Community donations
  • B2C
  • Wisconsin
  • Automotive brands
  • Auto dealership community partnerships
  • Auto dealership community outreach
  • Retail
  • Family-owned
  • Auto dealership employee culture
  • Auto dealership acquisitions
  • Auto industry leader
  • Customer loyalty
  • Auto dealership customer loyalty programs
  • Vehicle maintenance
  • Customer service
  • Certified pre-owned
  • Digital customer experience
  • Multi-brand
  • Auto dealership community donations
  • Multi-location
  • Fleet management
  • Auto dealership community involvement
  • Strategic acquisitions
  • Brand diversity
  • Auto dealership culture
  • Customer satisfaction
  • Auto sales volume
  • Local charities
  • Community philanthropy
  • Pre-owned vehicles
  • Online vehicle shopping
  • New car dealers
  • Business expansion
  • Community involvement
  • Family business
  • Vehicle trade-in
  • Customer engagement
  • Vehicle service
  • Auto dealership
  • Community support
  • Auto dealership network
  • Auto service
  • Digital platforms
  • Make-A-Wish Wisconsin
  • Brand representation
  • Family business success
  • Auto dealership brand diversity
  • Wisconsin automotive market
  • Corporate growth
  • Retail trade
  • Automotive industry trends
  • Brand partnerships
  • Auto dealership local impact
  • Services
  • Auto dealership marketing
  • Auto repair and maintenance
  • Upfront pricing
  • Auto dealership community initiatives
  • Community and social services
  • Finance
  • Non-profit
  • Consumer products & retail
  • Automotive
  • Financial services
  • Nonprofit organization management
  • Body shops
  • Car dealers

Technologies Used

  • ASP.NET
  • Amazon Associates
  • Bing Ads
  • Bootstrap Framework
  • Contactatonce
  • DealerOn
  • DoubleClick
  • DoubleClick Conversion
  • Facebook Custom Audiences
  • Facebook Login (Connect)
  • Facebook Widget
  • Ghostery (formerly Evidon)
  • Gmail
  • Google AdWords Conversion
  • Google Analytics
  • Google Apps
  • Google Dynamic Remarketing
  • Google Maps
  • Google Tag Manager
  • Hotjar
  • Microsoft Office 365
  • Mobile Friendly
  • Nginx
  • Quantcast
  • Remote
  • Typekit
  • Varnish
  • YouTube

Affiliated Organizations & Regional Branches

Need more information?

Find decision makers, more insights and contact information about this company on Bitscale

Try Bitscale Now

Schedule your demo now!

See how BitScale can supercharge your outbound sales in a 30-minute demo

SayData

© 2026 Bitscale. Featherflow Technology Pvt Ltd

LinkedInTwitterInstagramYouTube