Bellroy

Overview

Bellroy is an Australian accessories company founded in 2009 by designers and engineers dedicated to re-engineering traditional wallets. The company launched its first range of five slim wallets in 2010 and has since expanded its product line to over 80 items, including bags, folios, pouches, mobile phone cases, and key covers. Focusing on minimalist and functional designs, Bellroy enhances everyday carry solutions with innovative products that emphasize quality and thoughtful design.

The company is recognized for its continuous product innovation, utilizing user feedback to refine its offerings. As a certified B Corporation, Bellroy demonstrates a strong commitment to social and environmental responsibility. With a valuation of $300 million by 2022, it has established itself as a leader in the carry space, attracting individuals who appreciate premium craftsmanship and purposeful accessories.

Basic Information

Contact Details

• Phone: +61 3 9024 2760
• Website: bellroy.com
• LinkedIn: linkedin.com/company/bellroy

Key Focus Areas & Initiatives

• wallets
• carry
• pockets
• bags
• work accessories
• tech cases
• luggage
• slings
• travel
• e-commerce
• sales & marketing
• retail
• consumer internet
• internet
• information technology
• retail apparel & fashion
• minimalist design
• premium quality
• modern accessories
• consumer goods
• recyclable fabrics
• certified b corp
• environmental initiatives
• fashion
• leather accessories
• retail partnerships
• premium craftsmanship
• brand transparency
• urban carry
• innovative carry solutions
• product customization
• phone cases
• carry solutions
• social responsibility
• community engagement
• carry goods
• durable products
• high-quality materials
• global retail
• customer support
• design innovation
• product longevity
• sustainable business practices
• bags and backpacks
• functional accessories
• sustainable business
• product innovation
• global brand
• eco-friendly manufacturing
• tech accessories
• functional design
• customer-centric
• ethical business
• eco-conscious manufacturing
• tech organization
• ethical sourcing
• online retail
• ethical business model
• slim wallets
• minimalist lifestyle
• design for longevity
• sustainable fashion
• product lifecycle
• minimalist aesthetic
• global distribution
• design obsession
• brand collaborations
• accessories
• premium accessories
• slim design
• sustainable materials
• innovative design
• brand story
• environmental impact
• brand values
• everyday carry
• minimalist wallets
• product guarantees
• high-quality leather
• reduced bulk
• responsible business
• material innovation
• sustainable development
• digital presence
• customer engagement
• product testing
• durable design
• style and utility
• lifestyle accessories
• recycled fabrics
• quality assurance
• b2c
• d2c
• jewelry and silverware manufacturing
• online shopping
• consumers
• information technology & services
• sustainability
• environmental services
• renewables & environment

Technologies Used

• AI
• Adobe Media Optimizer
• Aircall
• Amazon AWS
• Apple Pay
• Bing Ads
• Braintree
• Cedexis Radar
• CrazyEgg
• DoubleClick
• DoubleClick Conversion
• Facebook Custom Audiences
• Facebook Login (Connect)
• Facebook Widget
• Gmail
• Google AdSense
• Google AdWords Conversion
• Google Apps
• Google Dynamic Remarketing
• Google Font API
• Google Maps
• Google Plus
• Google Tag Manager
• Greenhouse.io
• Kenshoo
• Linkedin Marketing Solutions
• Linkshare
• Microsoft Office 365
• Mobile Friendly
• Paypal
• Route 53
• Ruby On Rails
• Segment.io
• Sendgrid
• SoundCloud
• Stripe
• Vimeo
• YouTube

Affiliated Organizations & Regional Branches